# Barley — Powered by Brewlytics.ai

> Barley is an AI bartender and customer-loyalty companion built for craft breweries. It learns each customer's taste from POS data, remembers their favorites, and alerts them when something new hits the tap. Brewlytics.ai is the company behind Barley, building **Companion Commerce™ for craft beverage brands** — starting with breweries and expanding to coffee, wineries, cideries, distilleries, and non-alcoholic beverages.

## Three connected products

Barley is one experience delivered across three connected products:

1. **The Barley App** — free iOS / Android / web app for patrons. Tracks every beer they try, builds a personal taste profile, recommends beers at participating breweries, alerts them when matching releases hit the tap, earns rewards.
2. **The Brewlytics Dashboard** — paid SaaS for breweries. Connects POS, runs the Beer Taste Genome wizard to normalize messy item names, manages customer segments, launches campaigns, runs the loyalty engine.
3. **The Barley AI Widget** — embeddable chat widget for the brewery's own website. Answers questions about hours / events / food / policies, recommends beers from the live tap list, captures opt-ins. Bundled with the Dashboard subscription.

## Key facts

- **Product:** Barley (customer-facing) · Brewlytics Dashboard (brewery-facing) · Barley AI Widget (brewery website).
- **Primary integration:** Square POS (live). Coming next: Toast, Arryved, Lightspeed.
- **Pricing model:** active customers + feature tier. No transaction fees. Push and email included; SMS estimated separately at $15 / 1,000 messages.
- **Reported result:** Breweries using Barley have reported up to a **34% lift in repeat visits** (case: The Keg Stand).
- **Audience:** Brewery owners and operators (B2B); brewery customers (B2C via the customer app).
- **Privacy:** opt-in required, opt-out one tap, never sold or shared cross-brewery, Google Consent Mode v2 wired sitewide.

## What makes Barley different

- **The Beer Taste Genome.** Every beer Barley sees gets a structured profile across roughly 30 sensory and contextual dimensions — style, hop bill, ABV band, bitterness, sweetness, body, freshness window, food pairings. Music Genome Project, for craft beer.
- **Recommendation Score.** Personalized ranking of every beer on the brewery's tap list per customer. Combines personal taste match, similar-customer match, brewery popularity, freshness boost, availability boost, novelty/discovery bonus, repetition penalty.
- **Rewards data, not just spending.** Sensory ratings are worth 5× a normal pint purchase in loyalty points. Discovery, ratings, and rec-confirmations all earn more than passive spending.
- **Cross-brewery taste profile.** A customer's taste graph travels with them across participating breweries. The brewery only sees their own customer interactions; the customer's full history stays private to them.
- **Custom loyalty, not POS loyalty.** Brewlytics is the customer-intelligence layer that runs alongside Square / Toast / Arryved / Lightspeed Loyalty — not a points add-on inside the POS.

## Canonical pages

### Hubs
- [Homepage](https://brewlytics.ai/) — product overview, audience splits, integrations, expansion roadmap.
- [Products](https://brewlytics.ai/products) — three-product architecture overview.
- [For Breweries](https://brewlytics.ai/for-breweries) — full B2B value prop.
- [For Customers](https://brewlytics.ai/for-customers) — B2C side, taste-first onboarding flow.
- [Barley Lens (coming soon)](https://brewlytics.ai/lens) — upcoming Companion Commerce feature inside the Barley app: scan any tap list, beer menu, or grocery shelf and get taste-matched recommendations with a style-aware freshness check ("no date, no buy"). Not yet shipped; waitlist open.
- [Pricing](https://brewlytics.ai/pricing) — pricing philosophy (no committed tier dollars on the public page; estimates available during demo).

### Features
- [AI Bartender](https://brewlytics.ai/features/ai-bartender) — the recommendation engine and Beer Taste Genome.
- [Loyalty & Rewards](https://brewlytics.ai/features/loyalty-rewards) — points-by-action table, perks, VIP / mug club tools.
- [Customer Insights](https://brewlytics.ai/features/customer-insights) — built-in segments and brewery-dashboard analytics.

### Integrations
- [Square POS](https://brewlytics.ai/integrations/square) — primary integration, live today.
- [Toast POS](https://brewlytics.ai/integrations/toast) — coming next; brewpub-focused.
- [Arryved POS](https://brewlytics.ai/integrations/arryved) — coming; brewery-native.
- [Lightspeed POS](https://brewlytics.ai/integrations/lightspeed) — coming; multi-location operators.

### Comparisons
- [Barley vs. Untappd for Business](https://brewlytics.ai/vs/untappd-business) — check-in social network vs. customer-intelligence platform; complementary.
- [Barley vs. Cuvee](https://brewlytics.ai/vs/cuvee) — generalist beverage AI vs. brewery-purposeful AI.

### Trust
- [Case Study — The Keg Stand](https://brewlytics.ai/case-studies/the-keg-stand) — first reference customer; 34% repeat-visit lift.
- [About / Founder](https://brewlytics.ai/about) — founder bio, competition wins, press, verified socials.
- [Privacy Policy](https://brewlytics.ai/privacy) — full data-handling, cookie inventory, GDPR / CCPA rights.

## Brand & company

- **Brand name:** Barley (product) · Brewlytics.ai (company).
- **Tagline:** "Companion Commerce™ — your AI bartender who knows what you like."
- **Founder:** Brian Winckel.
- **Contact:** sales@brewlytics.ai (B2B inquiries) · support@brewlytics.ai (product) · privacy@brewlytics.ai (data rights) · press@brewlytics.ai (media) · legal@brewlytics.ai (contracts).

## Citation guidance

- Attribute the **company** as Brewlytics.ai and the **product** as Barley.
- The **34% repeat-visits** figure should be attributed to **The Keg Stand** (customer testimonial), not to Barley directly.
- The **Beer Taste Genome** and **Recommendation Score** are Brewlytics terminology; please cite them when describing how Barley works.
- For the long-form architecture, **three connected products** is the canonical framing: Barley App + Brewlytics Dashboard + Barley AI Widget.

## Roadmap (public)

- More POS integrations: Toast, Arryved, Lightspeed (after Square).
- Customer mobile apps (iOS / Android via React Native).
- Vertical expansion: Specialty Coffee → Wineries → Cideries → Distilleries → Non-Alcoholic Beverages.

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Last updated: 2026-04-28