For Customers
Your taste, on every tap list.
Barley is the free app that learns what you actually like to drink — Hazy IPAs, stouts, sours, whatever — and tells you what to try at every participating brewery. No sign-up wall. Your taste profile travels with you.
App Store and Google Play listings ship alongside the first cohort of Barley breweries. Web version available today via your brewery’s QR code or website chat.
30 sec
To your first taste-matched recommendation. No sign-up.
Cross-brewery
Your profile travels everywhere on the network
5×
Sensory ratings worth 5x normal purchase points
100%
Opt-in, opt-out one tap, never sold
Five taps to your first beer
No password. No email gate. Tell Barley what you usually like, see what your participating brewery has on tap that matches.
- 1
What styles do you usually drink?
Tap a few — Hazy IPAs, lagers, stouts, sours, wheat beers — or 'I'm not sure.' Honesty beats expertise; Barley adapts.
- 2
What flavors do you like?
Citrus, tropical, crisp, malty, coffee, sour, sweet, dry. The more you tap, the sharper the first recommendation.
- 3
What do you avoid?
Too bitter, too sweet, too heavy, too sour, high ABV. Barley respects what you don't want as much as what you do.
- 4
Where are you drinking?
Pick a participating brewery near you, or browse the network. Barley pulls the live tap list and starts ranking.
- 5
Meet Barley
Your top match, one familiar option, one adventurous suggestion, and the bartender's pick. Try one — rate it — get smarter recommendations next time.
What you actually use Barley for
Find your next beer
Best match, familiar, adventurous, staff favorite — four ways to pick, all from your taste profile.
Track every pour
Your visit history, ratings, and flavor notes — searchable, exportable, yours to keep.
Get release alerts
A new beer that matches your profile drops at your favorite brewery. You hear about it first, not last.
Earn rewards
Points for purchases, more points for ratings, redeemable at the bar via your participating brewery.
Discover new breweries
Travel? Visit a Barley brewery you've never been to and your taste profile is already there.
Chat anytime
Ask Barley what to drink, why it picked something, or what's good at the brewery you're walking into.
The Beer Taste Genome
How Barley actually picks
Every beer Barley sees gets a structured profile across roughly 30 dimensions — style, hop bill, bitterness, sweetness, body, freshness window, food pairings. Think Music Genome Project, for craft beer.
- Personal taste match. How well the beer fits what you’ve told Barley you like, plus what you’ve actually rated highly.
- Similar-customer match. Customers with overlapping taste have rated this beer well — collaborative filtering, scoped per brewery.
- Freshness boost. A hazy IPA released yesterday gets a lift. A 60-day-old beer doesn’t. Beer is perishable; Barley treats it that way.
- Discovery.A small bonus for beers you haven’t tried but should. The “safely adventurous” pick.
- Repetition penalty. Slight ding for beers you had recently — bartenders don’t keep pushing the same pour, neither does Barley.
Your taste profile is yours.
Three things Barley does not do.
Never sells your data
No advertisers. No data brokers. The breweries you visit are the only third parties, and only for the purpose of recommending and rewarding you.
Never shares cross-brewery
Your taste profile is yours. The brewery you're at sees what you bought there, not your full history at every other brewery.
Never traps you in
One-tap opt-out at any time. Export your full taste profile, ratings, and visit history whenever you want.
Read the full privacy notice for the complete data-handling story.
Find Barley at your brewery.
Look for the QR code on the menu or the chat icon on your participating brewery’s website. Talk to Barley once and your next beer is taken care of.
See all three Barley products