$0
To start. Real Barley app presence, no card.
0
Transaction fees. Volume goes up; bill stays flat.
Per customer
Pro meter. Not per transaction.
Anytime
Cancel and export everything in one click.
Plans
Start free. Upgrade when the data earns it.
Every brewery starts on Free — a real presence in the Barley app and taste data building behind the scenes. Move to Pro when you want to see that data and act on it. Multi-location covers regional operators.
Start here
Free
Get your brewery into the Barley app and start collecting taste data — no cost, no card.
$0/ forever
No card. Connect your POS and you’re live in the Barley app.
- Enhanced brewery profile in the Barley app (photos, directions, tap list)
- Customers find, rate, and review your beers
- Taste profiles build automatically as customers engage
- Free QR table-tent kit to grow your Barley following
- POS sync keeps your tap list current
- Your dashboard — waiting, the day you upgrade
Most popular
Pro
Unlock the data and the outreach. See who your regulars are — then bring them back.
$99/ mo
+ $0.20 per active customer / mo
Active = a unique customer who engaged that month. iMessage + SMS + AI usage included. No transaction fees.
- Everything in Free
- See every customer taste profile and segment
- Segmented iMessage + SMS release alerts
- Rich iMessage — release photos, label art & tappable links, with SMS fallback so every alert lands
- AI bartender chat for your website
- Loyalty & rewards management
- Full analytics dashboard
- One-click data export, anytime
Scale
Multi-location
Built for regional breweries and multi-taproom operators.
Pricing
Custom — talk to sales
Volume pricing across locations, sized to your active customer count during the demo.
- Everything in Pro, across every location
- Cross-location reporting & rollups
- Volume pricing on active customers
- Distributor Drop — auto-text wholesale reps on releases
- API & custom integrations
- Priority support
How we price
Free gets you in and collecting. Pro is one honest number tied to the value Barley actually delivers — never to how busy your taproom was.
Start here
Free, genuinely
Connect your POS and your brewery is live in the Barley app — profile, tap list, and a place for customers to rate your beers. Taste profiles build automatically as people engage. No card, no trial clock, no card-on-file gotcha.
What Free doesn’t do: it doesn’t let you see that customer data or send anything from it. The data accrues; the dashboard stays behind glass until you upgrade.
The meter
Pro = active customers
Pro is $99/mo plus a small fee per active customer. An active customer is a unique person who engaged with Barley that month — a recommendation, an alert, a reward, a rating, or a Square transaction that updated their taste profile. Dormant customers don’t count until they come back.
Why this metric: a 300-active taproom and a 6,000-active regional pay very different amounts — fair to both. iMessage + SMS and AI usage are bundled in; no transaction fees, no setup fees.
Free is not a stripped-down trial.
It’s a real, permanent presence in the Barley app and a taste-data engine running quietly in the background. These all come at $0:
- Enhanced brewery profile in the Barley app
- Photos, directions, hours, and live tap list
- Customers find, rate, and review your beers
- Taste profiles build automatically from engagement
- Square POS sync keeps your tap list current
- 12-month POS data backfill on connect
- Free QR table-tent kit to grow your following
- Customer opt-in, opt-out, and data privacy controls
- Self-serve setup — live in minutes, no sales call
- Your dashboard, waiting the day you upgrade
Pro takes the glass off the dashboard: see every taste profile and segment, send segmented release alerts over iMessage + SMS — rich release photos, label art, and tappable links on iPhone, with SMS fallback so every alert lands — embed the AI bartender chat on your website, run loyalty and rewards, put up reliable TV menu displays with AI-generated backgrounds, and export anything, anytime. The data you collected on Free is already there waiting.
Included free with every Brewlytics plan
A premium listing in the Barley app — at no extra cost
Drinkers download the free Barley app to find craft beer near them. Every partner gets a featured listing — gold badge, custom hero image, live tap list, follow button, real-time release alerts. The audience funnel comes with the product.
Top of Discover
Nearby drinkers see you first, with a gold Brewlytics badge. Non-partner breweries drop to muted, text-only directory rows.
Taste-scored tap list
Every beer in your Square catalog shows a personalized match score for each customer — the same percent-match they see on their screen.
Follow + release alerts
Customers who follow you get your release-radar texts automatically — no extra signup, no list to maintain.
In-the-moment feedback
Minutes after a customer pays, Barley texts a one-tap rating prompt — and their answer flows into your dashboard the same night.
How Barley compares
The honest version of where each option fits.
| Approach | Cost shape | What you get |
|---|---|---|
| Square Loyalty | Free (already in Square) | Points & rewards. No taste profiles, no segmented alerts, no AI. |
| Per-transaction loyalty SaaS | % of revenue per redeem / sale | Bill scales with brewery success — exactly when you can least justify it. |
| Build it in-house | 6-figure engineering + ongoing maintenance | Bespoke. Slow. Expensive. The opposite of why you got into beer. |
| Barley | Free to start, then per active customer (no transaction fees) | Free presence + taste data from day one. Upgrade to see the data, send segmented alerts, and run the AI bartender. Scales with value delivered, not transaction volume. |
Frequently asked questions
Go Pro and see your customers.
Pro unlocks the full dashboard, customer taste profiles, and segmented iMessage + SMS campaigns — connect Square and you’re live in minutes. Not ready to commit? Start free and your taste data builds from day one. Multi-location? We’ll size a quote on a quick call.