Pricing
Brewery loyalty pricing, without a transaction tax.
Barley pricing is tied to active customers and feature tier — not transaction volume. You won't pay us more because your brewery had a good month. Final published tiers are in flight; the model below is what every brewery on Barley pays for already.
0
Transaction fees. Volume goes up; bill stays flat.
0
Setup costs. POS integration and backfill included.
Per customer
Pricing meter. Not per transaction.
Anytime
Cancel and export everything in one click.
How we price
Two inputs, no riders. Active customers determine your tier; feature tier determines what's switched on.
The meter
Active customers
An active customer is a unique person who interacted with Barley in the last 30 days — they got a recommendation, an alert, redeemed a reward, or made a Square transaction that updated their taste profile. Dormant customers don't count toward your bill until they come back.
Why this metric: it tracks the value Barley actually delivered, not how busy your taproom was.
What's switched on
Feature tier
Three tiers. The base tier covers POS integration, taste profiles, and the loyalty engine — the things every brewery needs from day one. Higher tiers add segmented SMS / email release alerts, the embedded AI bartender chat, and advanced analytics.
Why three tiers: small taprooms shouldn't subsidize enterprise features they won't use; regional breweries shouldn't bump into ceilings on the things they need most.
What every brewery on Barley gets
The base tier is not a stripped-down trial. These are real capabilities you keep at every level.
- Square POS integration (live)
- Customer taste profiles from purchase history
- Loyalty & rewards engine (points, tiers, perks)
- 12-month POS data backfill on connect
- Real-time analytics dashboard
- Multi-location support
- Customer opt-in, opt-out, and data export
- Email + chat support during business hours
- Onboarding and integration setup, no extra charge
- Status page and uptime SLA
Higher tiers add segmented SMS / email release alerts, the customer-facing AI bartender chat embeddable on your website, advanced campaign analytics, and faster support response times. The full feature breakdown by tier is on the demo, so we can walk through which line items actually matter for your brewery.
Why we don't publish flat tiers (yet)
Two honest reasons.
01
Brewery sizes vary tenfold.
A 200-customer-a-month nano taproom and a 5,000-customer-a-month regional brewery shouldn't be staring at the same sticker. A flat tier either taxes the small or undersells the large. Quote-based pricing lets us pick the band that actually matches your scale.
02
The product is still in early-customer phase.
Founding-customer pricing exists, and we want it to stay flexible while we lock in unit economics. As soon as the cost of operation is settled, the published rate card goes live and stays live. Until then, the philosophy on this page is the durable part — only the numbers are pending.
How Barley compares
The honest version of where each option fits.
| Approach | Cost shape | What you get |
|---|---|---|
| Square Loyalty | Free (already in Square) | Points & rewards. No taste profiles, no segmented alerts, no AI. |
| Per-transaction loyalty SaaS | % of revenue per redeem / sale | Bill scales with brewery success — exactly when you can least justify it. |
| Build it in-house | 6-figure engineering + ongoing maintenance | Bespoke. Slow. Expensive. The opposite of why you got into beer. |
| Barley | Per active customer + feature tier (no transaction fees) | Taste profiles, segmented alerts, AI bartender, dashboard. Scales with value delivered, not transaction volume. |
Founding-customer pricing
“Barley has completely changed how we connect with our customers. Our repeat visits are up 34% and our community is stronger than ever.”
Frequently asked questions
- How is an "active customer" defined?
- An active customer is a unique person who has either (a) been served by Barley in the last 30 days — meaning they received a recommendation, an alert, or used a loyalty reward — or (b) made at least one POS transaction in the last 30 days that Barley used to update their taste profile. Customers who are dormant for a full month don't count toward your bill until they come back.
- Is there a setup fee?
- No. POS integration, data backfill (12 months by default), customer-list import, and the initial dashboard setup are all included. The first thing you pay for is the first month of service — once you've decided Barley is working for your brewery.
- What does Barley cost in dollars?
- Final tiers are in flight, so we quote per brewery during the demo rather than publishing a static rate card. The reason: brewery sizes vary roughly tenfold, and a one-size-fits-all sticker would either tax small taprooms or undersell regional breweries. The model below is what every brewery on Barley pays for already; we just want to make sure your tier matches your size.
- Are there transaction fees?
- No. Barley does not take a cut of taproom sales, retail sales, or loyalty redemptions. Transaction volume goes up and your Barley bill stays the same — that's the whole point of pricing on active customers instead of transactions.
- Annual or month-to-month?
- Both. Month-to-month is the default; annual contracts come with a discount and lock in your tier price for the year. Either way, there's no auto-escalator clause and no surprise overage fees.
- What if my brewery grows fast?
- Tiers move with you. If you cross into the next active-customer band mid-cycle, the new rate applies starting the next billing period — not retroactively. We will never invoice you for an overage you couldn't see coming.
- Can I export my data if I cancel?
- Yes. On cancellation, Barley provides a one-click export of every taste profile, opt-in customer list, and aggregate analytics report. After 30 days the data is permanently deleted from our systems. Square is unaffected — your transaction history continues to live in Square.
- Do you offer discounts for early customers, multi-location, or non-profits?
- Yes to all three. Early customers (the first cohort, including The Keg Stand) get founding-customer pricing for as long as they stay on Barley. Multi-location breweries get a per-location discount above two locations. Non-profit breweries — yes, a few exist — get standard non-profit terms. Mention any of these on the demo and we'll factor it into the quote.
Get a quote in 30 minutes.
We'll ask about your brewery's size, your Square setup, and what features matter most — then quote you a number you can sit with. No pressure, no NDAs, no follow-up sales sequence.
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