Brewery Marketing Automation
What gets automated
Six surfaces that run on autopilot once you connect your POS and map your menu. Every campaign is taste-segmented, every trigger is data-driven.
Release Alerts
Segmented by taste
A new beer hits the tap and Barley pings the customers most likely to love it — segmented by taste profile, not blasted to your whole list. Hazy IPA lovers hear about the hazy; stout fans hear about the stout.
Loyalty Rewards
Auto-enrolled from POS
Customers earn points, tiers, and perks automatically from every purchase — no signup friction, no punch cards. Redemption happens right in your POS; you don't change a thing.
AI Recommendations
Beer Taste Genome matching
Every beer gets a structured flavor profile across ~30 dimensions. Every customer gets a taste graph. Barley matches the two — so your marketing recommends what each person will actually love.
Customer Segments
Auto-built from purchase data
Hazy IPA lovers, at-risk regulars, first-timers, high-value VIPs — segments build automatically from your Square POS history and sharpen with every Barley interaction. No manual list management.
Campaign Triggers
New release, at-risk, milestone
Campaigns fire when the moment is right: a new beer drops, a regular goes quiet, a customer hits a loyalty milestone, or a seasonal release matches a taste segment. Set it and let Barley run it.
Freshness Alerts
Peak freshness notifications
Every beer in your catalog has a freshness window. When a customer's favorite style hits the tap fresh, Barley lets them know — because a two-day-old hazy IPA and a two-month-old one are not the same beer.
How It Works
Three steps from Square POS to automated brewery marketing
No integration engineer, no months-long setup. Connect your POS, map your menu, and let Barley handle the rest.
Connect Square POS
Authorize Barley in your Square dashboard — under five minutes, no hardware, no integration engineer. Barley pulls your catalog, transaction history, and customer list on day one.
Barley maps flavor DNA
The setup wizard walks you through confirming each beer's style, hop bill, ABV, and freshness window. Barley files every SKU into the Beer Taste Genome — a structured flavor profile across ~30 dimensions.
Automated campaigns fire based on taste matches
New release? Barley segments by taste and sends. Customer going quiet? Win-back triggers automatically. Loyalty milestone? Reward delivered. You see every send, open, and attributable visit in the dashboard.
Why It Matters
Why brewery marketing automation matters
Generic email blasts don't work for breweries. Your tap list rotates weekly, seasonal releases drop without warning, and every customer has a different palate. Here's what that means for marketing:
One newsletter, same message, sent to your whole list.
Every send is segmented by what each customer actually drinks — the right beer hits the right inbox.
New release announced on Instagram — seen by 3% of followers.
Taste-matched release alerts via iMessage + SMS, delivered to the customers who will love it.
A loyal regular hasn't visited in three weeks — nobody notices.
At-risk triggers fire automatically with a personal win-back offer before they're gone.
Loyalty program rewards spending — doesn't learn anything about the customer.
Loyalty powered by taste intelligence — every interaction sharpens the profile and improves future campaigns.
Brewery marketing automation isn't about sending more messages. It's about sending fewer, better ones — to people who actually want to hear about what you just tapped. That is what Brewlytics automates.
Results
Built for breweries, proven at the bar
Brewlytics is already live at our first partner brewery. Here is what the platform delivers from day one.
Taste-segmented, not blasted
Every campaign reaches the people most likely to act — because it's matched to what they drink, not just that they're on a list.
Revenue you can defend on Monday
The dashboard shows visits, conversions, and attributable revenue per campaign — not vanity metrics like open rates.
Built by a brewer
Brewlytics was built by a homebrewer since 2008, pro brewer at Heretic and Calicraft, founder of Buddy Brewing Co. The tools are built by someone who's worked behind the bar.
Connect Square and start free
Go Pro and see it all — taste profiles, segmented iMessage + SMS release alerts, the AI bartender, loyalty, and the full brewery marketing automation dashboard. Or start free and explore at no cost.