Free tools
Calculators for people who run taprooms
The calculators are free, need no signup, and nothing you type into them leaves your browser. The visibility score is different: it asks for your email and saves your request so we can send the full report. Each calculator answers a question an operator actually has to decide on — what to charge, whether a program pays for itself, whether people come back. Calculator results are shareable by link, so you can send one to a business partner without either of you making an account.
Taproom visibility score
How easy your taproom is to find on Google Maps, your website and AI answers. A quick score now, the full report in a day.
- Your spot in Google's top 3 map results
- Your rating against the 4.7★ bar
- Five website basics Google and AI look for
- Whether you have a text club
Keg margin & pour cost calculator
What a keg actually makes you, once foam and line cleaning come off the top — and what a fifty-cent price change is worth before you make it.
- Pours per keg, gross and after loss
- Cost per pour and margin per pour
- Profit per keg and breakeven pours
- A price sensitivity table at ±$0.50 and ±$1.00
Mug club ROI calculator
Whether your membership program is buying new visits or discounting ones you already had — and capable of telling you it's losing money.
- Net contribution against no program at all
- Fee revenue against the full cost of perks
- Cost per visit the club actually creates
- Breakeven extra visits per member, per month
Second-visit rate self-assessment
How many first-timers come back inside 30, 60 and 90 days, what five more points is worth in your dollars, and which leak your own numbers point at. A self-assessment, not a benchmark.
- Second-visit rate at 30, 60 and 90 days
- The value of a 5-point improvement
- Where first-timers are leaking, and the fix for each
- How to measure it properly from POS data
Why these are free
Gating a calculator behind an email form makes it useless to the person who needed it and unlinkable to everyone else. The calculators run in your browser, keep no data, and ask for nothing. (The visibility score asks for an email and saves the request, because the full report is checked by a person and emailed to you.) If you get to the end of one and want the other half of the answer, the brewery growth library is free too.