Live
At our first partner brewery
< 5 min
To connect Barley to your Square POS
4
POS integrations live or in pipeline
100%
Customer-data opt-in. No surprise emails.
Included free with every Brewlytics plan
A premium listing in the Barley app — at no extra cost
Drinkers download the free Barley app to find craft beer near them. Every partner gets a featured listing — gold badge, custom hero image, live tap list, follow button, real-time release alerts. The audience funnel comes with the product.
Top of Discover
Nearby drinkers see you first, with a gold Brewlytics badge. Non-partner breweries drop to muted, text-only directory rows.
Taste-scored tap list
Every beer in your Square catalog shows a personalized match score for each customer — the same percent-match they see on their screen.
Follow + release alerts
Customers who follow you get your release-radar texts automatically — no extra signup, no list to maintain.
In-the-moment feedback
Minutes after a customer pays, Barley texts a one-tap rating prompt — and their answer flows into your dashboard the same night.
How your data becomes intelligence
Six steps from authorizing a POS connection to a brewery that knows its regulars by name and beer.
Step 1
Connect Square (under 5 minutes)
Click connect, authorize Barley in your Square dashboard, pick the locations you want tracked. No new hardware, no integration engineer required.
Step 2
Map your beers in the wizard
POS item names are messy. Barley's setup wizard surfaces every beer it found, asks you to confirm style, ABV, IBU, hop bill, and freshness window, then files each one into the Beer Taste Genome. Under twenty minutes for a typical 30-tap list.
Step 3
Customers start teaching Barley
Taste profiles build as customers engage — the onboarding quiz, chat widget, ratings, and QR check-ins. Within a week of customers opting in, the model has enough signal to produce useful recommendations.
Step 4
Customers opt in via the taproom
QR code on the menu, the brewery's website, or via your existing email list. Opt-in is explicit; customers can leave any time.
Step 5
Releases get matched to the right people
When you tap a new beer, Barley segments by taste profile and sends release alerts (iMessage, SMS, or in-app) only to customers likely to love it.
Step 6
You see what's working
A real-time dashboard shows top styles, repeat-visit cohorts, campaign ROI, and which guests are trending up or churning. Decisions you can defend in the Monday meeting.
Built for the way breweries actually work
Not a generic chatbot
Barley is purpose-built for craft beer — it speaks ABV, IBU, dry hop, and lambic. Off-the-shelf LLMs don't. Customers can tell the difference, and so can your bartenders.
Customer privacy first
Opt-in by default, opt-out one tap. We never sell or share customer data. Period.
Works with your tools
Square POS, your existing email or SMS provider, your Shopify or Squarespace site. Barley layers in; nothing rips out.
Honest data
No inflated open rates. No vanity metrics. The dashboard shows what drove revenue, not what looked good on a pitch deck.
The intelligence layer, not a POS add-on
Square Loyalty is points-and-rewards inside Square. Barley is a customer-intelligence platform that runs alongside your POS and makes every other tool smarter. Both can run together; only one of them learns from the data.
Plans
Start free. Upgrade when the data earns it.
Every brewery starts on Free — a real presence in the Barley app and taste data building behind the scenes. Move to Pro when you want to see that data and act on it. Multi-location covers regional operators.
Start here
Free
Get your brewery into the Barley app and start collecting taste data — no cost, no card.
$0/ forever
No card. Connect your POS and you’re live in the Barley app.
- Enhanced brewery profile in the Barley app (photos, directions, tap list)
- Customers find, rate, and review your beers
- Taste profiles build automatically as customers engage
- Free QR table-tent kit to grow your Barley following
- POS sync keeps your tap list current
- Your dashboard — waiting, the day you upgrade
Most popular
Pro
Unlock the data and the outreach. See who your regulars are — then bring them back.
$99/ mo
+ $0.20 per active customer / mo
Active = a unique customer who engaged that month. iMessage + SMS + AI usage included. No transaction fees.
- Everything in Free
- See every customer taste profile and segment
- Segmented iMessage + SMS release alerts
- Rich iMessage — release photos, label art & tappable links, with SMS fallback so every alert lands
- AI bartender chat for your website
- Loyalty & rewards management
- Full analytics dashboard
- One-click data export, anytime
Scale
Multi-location
Built for regional breweries and multi-taproom operators.
Pricing
Custom — talk to sales
Volume pricing across locations, sized to your active customer count during the demo.
- Everything in Pro, across every location
- Cross-location reporting & rollups
- Volume pricing on active customers
- Distributor Drop — auto-text wholesale reps on releases
- API & custom integrations
- Priority support
