Growth · Pro+ Social + Web
Your bartender is your marketing department
Posting between pours, answering DMs after close, the Google profile untouched since the day it was set up. That’s not a marketing plan. It’s a survival move.
Sound familiar?
The fix, in ten seconds
- 1A post every day on up to 4 accounts
- 2Every comment, DM and review answered
- 3Your site and Google profile worked on every week
$1,299/mo + $500 setup · 3-month minimum · nothing posts without your OK
The problem
What it’s quietly costing you
We’ve stood behind the bar on a Friday, trying to post the new tap list between pours. We know how this goes.
Social happens when it's slow
The person posting is pouring. When it gets busy, the posting stops, which is exactly when it matters.
Reviews and DMs pile up
The 9pm "are you dog friendly?" message and last week's review are still waiting for an answer.
Google shows someone else first
The map box on a phone goes to whichever brewery Google ranks first, and that isn't always the one with the best beer.
Regulars drift and nobody notices
A regular hasn't been in for a month. There's no text that says "the hazy you liked is back".
The fix
Growth: your marketing, done every day
Everything in Brewlytics Pro, plus a team that runs the work your bartender has been squeezing in between pours.
A post every day
Up to 4 accounts
Instagram, Facebook, TikTok, LinkedIn: whichever four matter for your taproom. New taps, events, food trucks, the brewhouse, your regulars (with their OK). Short video twice a month. Real photos of your beer, never stock.
Daily engagement
Comments, DMs, likes, follow-backs
We reply to comments and DMs during set hours, like and follow back the locals who tag you, and flag anything that needs you, like a private-event inquiry or a complaint.
Texts and emails, written for you
Releases, events, win-backs
Brewlytics Pro gives you taste-matched release alerts and win-back campaigns. With Growth we write them, schedule them and send them, so they go out every release instead of when someone remembers.
Website SEO and GEO
Google and AI answers
Two articles a month on your own site, on-page fixes and local listings, so you show up for "brewery near me" on Google and get named when people ask an AI assistant where to drink.
Google Business Profile
The map pack, kept current
Hours and holiday hours, events, photos and a weekly post, plus review replies drafted for your OK. It's the box people see first on their phone when they search for a brewery.
A report and a call
Every month
A monthly SEO and AI-search report in plain English, and a 30-minute strategy call: what worked, what didn't, what we're doing next.
A week of Growth
What a normal week looks like
An example calendar. Yours is built around your taps, your events and your slow nights.
| Day | The post | Also that day |
|---|---|---|
| Mon | What's new on tap | Reply to weekend comments and DMs |
| Tue | Weeknight event or food truck | Like and follow back local tags |
| Wed | Behind the scenes in the brewhouse | Draft replies to new reviews |
| Thu | A regular, a staff pick or a pairing | Text: taste-matched release alert |
| Fri | Weekend lineup | Google Business post goes live |
| Sat | Live from the taproom (stories) | Answer DMs about hours and parties |
| Sun | Week recap or a short video | Line up next week's calendar for your OK |
Why Growth
The power of an agency, for less than one hire
This isn’t about cutting anyone. In most taprooms the person doing social is a bartender, and Growth gives those hours back to the bar.
Your bartender, between pours
Their hours, plus the posts that don't happen
The most common setup. Social happens when it's slow, and goes quiet when you're busy, which is exactly when it matters.
A full-time hire
About $2,800–3,750 a month for one taproom employee at $15–20/hour with payroll taxes; salaried social media managers average far more
One person, one schedule, one set of skills. Vacations and turnover stop the posting.
A freelancer
Often $500–1,500 a month for one or two platforms
Usually social only. SEO, Google Business and campaigns are separate people and separate bills.
A marketing agency
Most brewery agencies don't publish prices
Broader skills, but you're one client of many, and contracts tend to be long.
Growth (Pro+ Social + Web)
$1,299/month + $500 setup, Brewlytics Pro included
Social, engagement, campaigns, SEO/GEO and Google Business from one team, on your customer data. 3-month minimum, then month to month.
Full-time estimate: 2,080 hours a year at $15–20 an hour plus about 8% employer payroll taxes, before benefits. Freelancer range from published social media pricing guides. Your market may differ.
Who runs it
A brewer who markets for a living
Brian Winckel brewed professionally at Heretic Brewing Company and Calicraft Brewing Co. and founded Buddy Brewing Co. He has spent 14 years building and running businesses, runs AI video and social media for a B2B software company, and does marketing for several freelance and contract clients. Growth runs on the systems he uses for that work: automation where it helps, a person where it matters.
From the first call to every day
- 1
A 30-minute call
Your taps, your crowd, your slow nights, and what you've tried. If Growth isn't the right fit, we'll say so.
- 2
Setup ($500)
Account access, your brand voice, a photo library your staff can add to, Brewlytics connected to your Square POS, and the first month's calendar for your OK.
- 3
Every day after that
Posts go out, comments and DMs get answered, campaigns send, and the site and Google profile keep improving. A report and a call every month.
Five months in at our first brewery: The Keg Stand Brewing Co., Novato
#1
in the Google map box for 4 of 6 Novato brewery searches (around #3 in June)
1,531
clicks from Google search, Jun 2 – Oct 24 (Search Console began reporting in June)
20 → 30
Google reviews, holding 4.9★
Source: Google Search Console and Business Profile (owner view) and live Google results sampled 3 times from Novato, Oct 26, 2026.
Show me the data +−
- Growth: $1,299/month + $500 one-time setup, 3-month minimum, then month to month. Brewlytics Pro included, with the first 1,000 active customers covered.
- Full-time comparison: 2,080 hours a year at $15–20 an hour plus about 8% employer payroll taxes, before benefits, is roughly $2,800–3,750 a month.
- Freelancer range ($500–1,500 a month for one or two platforms) comes from published social media pricing guides. Your market may differ.
- Extra locations: +$250/month each, covering that taproom's Google profile, listings and posts. More than 4 social accounts and paid ads are quoted on the call.
- Nothing posts or sends without your approval. Engagement runs during set hours; complaints and big private-event inquiries go to you.
Fair questions
What you’re probably thinking
- What does Growth cost?
- $1,299 a month plus a one-time $500 setup, with a 3-month minimum and month to month after that. Brewlytics Pro is included, with your first 1,000 active customers covered; above that the standard per-active-customer rate applies.
- Is this cheaper than hiring someone?
- Yes. One full-time taproom employee at $15–20 an hour costs roughly $2,800–3,750 a month with payroll taxes, before benefits. Growth's monthly fee is $1,299, which covers social, engagement, campaigns, SEO and Google Business; on top of that there's the one-time $500 setup, plus any add-ons or active customers above the first 1,000. Most breweries don't need to cut anyone: the bartender who was squeezing in posts gets those hours back for the bar.
- Who posts, and do I approve it?
- We plan a monthly calendar with you, write and schedule the posts, and nothing goes out without your approval. Engagement (comment and DM replies) runs daily during set hours, with anything sensitive, like a complaint or a big private-event inquiry, flagged to you instead of answered for you.
- Where do the photos come from?
- From your taproom: photos you send and a shared folder your staff can drop into. We never post stock beer or a label that isn't yours, and we only post people who've said yes.
- Can you run our paid ads too?
- Yes, as an add-on. Meta and Google ad management is quoted on the call, because the right budget depends on your market and what you're promoting. Ad spend is billed to your own ad account.
- We have more than one taproom. How does that work?
- Each extra location is +$250/month on Growth, which covers that taproom's Google Business Profile, local listings and location-specific posts. Extra social accounts beyond 4 are available for an added monthly fee, quoted on the call.
- Will it sound like AI?
- AI does the grunt work. A brewer writes and checks what goes out, real photos of your beer only, and nothing posts without your OK. If a reply doesn't sound like you, it doesn't go out.
- Who are you, exactly?
- Honest answer: Brewlytics is young. We have one taproom's results so far, and we'll show you every number behind them on the call. The person running it is a brewer who does marketing for a living, not a growth-hacker.
- Do I have to use Brewlytics to get Growth?
- Growth is built on Brewlytics Pro, because the customer data is what makes the campaigns work: release alerts go to the people who like that style, win-backs go to regulars who've gone quiet. Pro is included in the price. Connect your Square POS and we take it from there.
Need more?
Paid ads
Meta and Google ad management, quoted on the call. Ad spend goes on your own ad account.
More social accounts
Beyond 4 accounts, for an added monthly fee quoted on the call.
More taprooms
+$250/month per extra location, covering its Google profile, listings and posts.
Give your bartender their hours back
A 30-minute call to see if Growth fits your taproom. $1,299/month + $500 setup, Brewlytics Pro included. Not ready? Start Brewlytics free and add Growth later.