Features · Customer Insights
Know your taproom by style, by segment, by name.
Square POS gives you sales totals. Barley turns those same transactions into living customer segments — Hazy IPA lovers, stout fans, at-risk regulars, first-time visitors — that you can target with one click. Analytics you can defend in the Monday meeting.
Real-time
Every transaction updates segments within seconds
12 mo
Of Square history backfilled on connect
Per-customer
At-risk thresholds, not a fixed days-since-visit rule
Export-ready
CSV or API push to your existing email / SMS tools
The segments your taproom actually needs
Built-in segments derived from the Beer Taste Genome and your Square history. Use them as-is or combine with custom filters.
Hazy IPA lovers
Customers whose taste graph centers on tropical, juicy, soft-bitter IPAs. Target them on every hazy release.
Stout fans
Roasted, malty, coffee-and-chocolate-leaning customers. Off-tap rotation, barrel-aged drops, winter releases.
Sour fans
The smaller, evangelical segment. Tell them about every fruited, lambic, or Brett release before anyone else.
High-value regulars
Top quintile by tab size and visit frequency. The customers your VIP / mug-club tier should be aimed at.
At-risk regulars
Used to come weekly, haven't shown up. Win-back campaign target — usually responds to a small points bonus.
First-time visitors
Customers who bought once in the last 30 days. The Barley app onboarding nudge converts these to repeats.
Style-curious
Customers who keep trying new styles, not just their default. Reward exploration; recommend the next thing.
Lager / pilsner regulars
The crisp-and-clean crowd. Often under-served by hop-forward release campaigns.
Custom
Compose anything: style + ABV range + recency + spend tier + location + time-of-day. Save and reuse.
Segments are useful when you can act on them.
Every segment in Barley is one click away from a campaign, a CSV export, or an API push. Insights stay theoretical until they show up on the floor as a tap that’s pouring well.
Send a release alert
A new beer drops; segment by Hazy IPA lovers; send. SMS / email / app push. Built into Barley.
Run a win-back
At-risk regulars get a points bonus or a free pour. Campaign result tracked end-to-end.
Reward limited-release access
Your top quintile gets first crack at the small batch. Scope by tier; quantity and timing in your control.
Survey style-curious customers
Ask a small in-app prompt: 'What new style should we brew next?' Pre-qualified audience, real responses.
Export to your existing email tool
CSV with consent flags, or push directly to your CRM via API. No vendor lock-in.
See attribution for every campaign
Visits, conversions, attributable revenue per send — by segment, not just aggregate open rates.
The overview every brewery owner asks for
The dashboard’s top section — what’s on every login before you drill into any segment.
Total members
Loyalty-enrolled customer count, week over week.
New guests
First-time customers in the last 30 days.
Repeat visits
Visit cadence by cohort. Trend matters more than absolute count.
Favorite styles
What's actually pouring across your customer base, ranked.
Top beers
Which SKUs are driving repeat visits, not just one-time pours.
Ratings collected
Total sensory ratings — the data feeding tomorrow's recommendations.
Recommendation accuracy
What % of recommendations resulted in a confirmed positive rating.
Reward redemptions
How many points were redeemed, what they were redeemed for.
Campaign ROI
Revenue attributable to each release alert and win-back.
See your taproom segmented live.
30-minute demo. We’ll plug in a sandbox Square account and walk through the segments and campaigns your real data would produce.
Book a Demo