Features · Loyalty & Rewards
Most loyalty programs reward spending. Barley rewards data.
Every rating, every flavor note, every recommendation confirmed — every signal that makes Barley smarter — is worth more loyalty points than the original purchase. The customer gets better recommendations. The brewery gets the data that drove a 34% lift in repeat visits at The Keg Stand. The points engine is the flywheel.
5×
Sensory rating points vs. plain purchase
34%
Repeat-visit lift at The Keg Stand
0
Transaction fees on points or redemptions
POS-redeemed
Customers redeem at the bar, not in a separate app
How customers earn points
Default values, editable in the dashboard. The principle: feedback and discovery beat raw spending.
| Action | Points | Why this much |
|---|---|---|
| Buy a beer through connected POS | 5 | Standard purchase signal — you already have this from Square. |
| Simple like / dislike rating | 10 | Doubles purchase value because it sharpens the recommendation engine. |
| Full sensory rating (citrus / tropical / dank / bitter / etc.) | 25 | Five times a purchase — sensory data is the rarest signal in beer. |
| Add free-text flavor notes | 10 | Free-text notes train the natural-language layer of the model. |
| Confirm a recommendation was accurate | 10 | 'You nailed it' is direct supervised signal for the score function. |
| Try a beer Barley recommended | 15 | Discovery is what loyalty programs forget to reward. |
| Try a brand-new style for the customer | 20 | Encourages range — and produces signal for cold-start recommendations. |
| Post / check in on Untappd | 25–50 | Cross-platform engagement; the brewery sets the value. |
| Refer a friend who joins | 50 | Real referrals — measured by sign-up, not link-click. |
The values above are defaults. Every brewery can adjust the points-per-action and redemption thresholds in the Brewlytics dashboard.
Why this loyalty model works
Spending data is abundant. Sensory data is rare. Pricing the rewards in proportion to the data’s actual value to the model is what makes the flywheel spin.
Sharpens the model
Every sensory rating becomes a feature in the customer's taste graph. The next recommendation is more accurate; the customer is more likely to come back.
Rewards range, not just frequency
Trying a new style earns more than the 14th IPA in a row. Loyalty programs that punish exploration kill the part of beer culture that's actually fun.
Surfaces real referrals
Refer-a-friend points are paid on sign-up, not on shared links. The 50 points cost the brewery less than a single pint and the new customer is in the model from day one.
Aligns with Untappd
Customers who already check in on Untappd get bonus points for the same action — Barley uses the check-in as a signal, the customer doesn't have to do the work twice.
Tiers, perks, and VIP / mug club
The points engine is the foundation. Tiers, perks, and VIP / mug-club tools sit on top — every brewery defines them their own way.
Tiers
Bronze / Silver / Gold (or whatever you call them). Tier benefits compound: bigger discounts, earlier release access, larger birthday rewards.
Limited-release access
Reserve a portion of every limited release for top-tier members. Barley handles the segmentation; you set the rules.
Birthday rewards
A free pour or a points bonus on the customer's birthday. Configurable, automatic.
Win-back campaigns
When a regular drops out of the active list, Barley offers a points bonus to bring them back — only to the customers who are actually slipping, not your whole list.
VIP / mug club
A separate badge tier with its own perk schedule. Pay-up-front mug clubs and earn-it-by-loyalty VIP both supported.
Custom point rules
Run a 2× points weekend, a style-specific bonus, or a release-day promotion. Schedule it in the dashboard, watch it run.
Build a loyalty program your customers actually use.
30-minute demo. We’ll plug in a sandbox Square account, walk through the points engine with sample customers, and you tell us where you’d adjust the defaults for your brewery.
Book a Demo