Not Your Average CRM
Traditional CRM Tracks Transactions. Brewlytics Tracks Taste.
A generic CRM tells you someone spent $47 last Tuesday. Brewlytics tells you they gravitate toward West Coast IPAs, prefer higher bitterness, visit every other Friday, and haven’t been in for three weeks.
Traditional CRM
Brewlytics
Customer record
Name, email, total spend
Taste profile, flavor radar, style affinities
Segmentation
Spend tier, last visit
Hazy fans, stout lovers, lager-curious, at-risk
Data source
Manual entry or form fills
Auto-built from every POS transaction
Beer knowledge
None — treats beer like any SKU
Beer Taste Genome maps every item by flavor
At-risk detection
Static rules you build yourself
Automatic — flags declining visit frequency
Team size fit
Built for 10+ person sales teams
Built for 2-person taproom crews
What You See in Your Brewery CRM
Every Customer, Understood by Taste
Six tools that turn anonymous taproom traffic into named, profiled, actionable customer intelligence.
Taste Profiles
A flavor radar for every customer — built automatically from POS history. See bitterness preference, hop affinity, malt leaning, ABV comfort zone, and more at a glance.
Smart Segments
Auto-built, always current: Hazy IPA fans, stout lovers, lager-curious first-timers, at-risk regulars, high-spenders. Segments update with every transaction.
Visit Intelligence
Frequency, recency, trend direction. Know who's visiting more often, who's slowing down, and who just had their best month — without pulling a single report.
Style Affinity
Which beer styles does each customer gravitate toward? Brewlytics maps purchase history to style categories so you can see IPA-heavy vs. lager-leaning at a glance.
At-Risk Alerts
Customers whose visit frequency is declining get flagged automatically. Catch regulars before they lapse — not three months after they've already found another taproom.
Campaign Triggers
Segment to action in one click. See a cluster of stout fans who haven't visited in two weeks? Trigger a re-engagement message right from the segment view.
Built on Your POS Data
Connect Square. Profiles Build Themselves.
No manual data entry. No CSV imports. No asking customers to fill out forms. Brewlytics reads your existing Square catalog and transaction history, then does the rest.
- 1
Connect your Square account
One OAuth click. Brewlytics gets read-only access to your catalog and transaction history. No passwords, no API keys.
- 2
Brewlytics ingests your catalog and transactions
Every beer in your catalog gets mapped through the Beer Taste Genome — a flavor model that understands bitterness, hop character, malt profile, yeast expression, and more.
- 3
Customer profiles build automatically
Each transaction adds signal. After a handful of purchases, every customer has a taste profile, style affinities, visit pattern, and a freshness-sensitivity score.
- 4
Segments form, alerts fire, campaigns run
Smart segments populate themselves. At-risk alerts start watching. Campaign triggers are ready. Your brewery CRM is live — with zero setup work.
Your data stays yours
Brewlytics uses read-only Square access. We never modify your POS data, never sell customer information, and you can disconnect at any time.
Why Breweries Need a Different CRM
Salesforce Doesn’t Know What a Hazy IPA Is
Generic CRMs were built for sales teams closing enterprise deals — not for two-person taproom crews trying to turn first-timers into Friday regulars. Here’s why they don’t work for breweries:
No beer knowledge
Salesforce, HubSpot, and Mailchimp treat your Hazy IPA and your Pilsner as interchangeable SKUs. They can't segment by flavor preference because they don't understand flavor.
No taste data layer
Without a flavor model, there's no way to auto-build taste profiles. You'd need to manually tag every customer — which nobody on a taproom staff has time to do.
Overkill for small teams
Enterprise CRMs charge enterprise prices and require enterprise onboarding. A 2-person brewery doesn't need a 50-field contact record with pipeline stages and deal values.
No POS integration that matters
Some CRMs connect to Square, but they only pull contact info. They don't map items to flavor profiles or build taste-based segments from transaction data.
Connect Square and Start Free
Brewlytics starts building customer profiles the moment your POS data lands. No credit card required on the free tier — connect Square, map your menu, and see your first taste profiles in minutes.
Free tier includes Barley app listing, taste profiles, and basic segments. Pro unlocks campaigns, at-risk alerts, and the full brewery CRM.