How we handle your data.

Brewlytics.ai (“we,” “us,” “Brewlytics”) is the company behind the Barley product. Our marketing site lives at brewlytics.ai. You can reach us at hello@brewlytics.ai. This notice covers what happens on our marketing site only; the customer-facing Barley product has its own data-handling terms presented at sign-up.

Three categories, in plain English.

• What you tell us. When you book a demo or email hello@brewlytics.ai, we get whatever's in the message — your name, brewery, and what you're trying to do. We use that to talk to you.
• What your browser tells us (with consent). If you accept analytics cookies, Google Analytics records anonymous usage data: which pages you visit, how long you stay, what country you're in. We use this to see what's working and what's broken on the site.
• Necessary site state. Your cookie choice itself is stored in your browser's local storage so we don't ask you again. That's it for this category.

We use cookies and equivalent storage in three categories. You can switch the optional ones on or off in cookie settings, or by clicking “Cookie settings” in the footer.

• Necessary

  Always on

  What: Local storage entry storing your cookie consent decision.

  Why: Required for the site to work and to remember this choice.

• Analytics

  Off until you accept

  What: Google Analytics 4 / Google Tag Manager. Pseudonymized identifiers, page-view events, click and scroll events.

  Why: To see what's actually used and where the friction is. Aggregated and anonymized; we don't try to identify individual visitors.

• Marketing

  None active

  What: Reserved for future ad-platform pixels (LinkedIn Insight, Meta) if we ever add them. Currently empty.

  Why: If we add this category later, we'll surface it in the consent banner before any tag fires.

We use Google Consent Mode v2: analytics tags only fire after you accept analytics cookies, and they default to denied state until then.

Email correspondence is handled through Google Workspace. Demo bookings flow through Calendly. Anonymous analytics flow through Google Tag Manager / Google Analytics 4. The site itself is hosted on Vercel and uses Cloudflare DNS. Each of these vendors has their own data-handling terms; we picked them because they're commonly audited and compliant with the regulations below.

We don't sell your data. We don't share it with anyone except the vendors listed above, and only the minimum each one needs to do its job.

Depending on where you live (GDPR, CCPA, or similar), you have the right to know what we have about you, ask for a copy, ask for it to be corrected, and ask for it to be deleted. Email hello@brewlytics.ai with the request and we'll respond within 30 days.

If you change your mind on cookies, you can revoke or update consent any time at cookie settings.

If we materially change anything in here we'll bump the version of the consent banner so you're asked to confirm again on your next visit. The “last updated” timestamp at the top of this page reflects the most recent edit.

Privacy questions go to hello@brewlytics.ai. We aim to respond within two business days.