Question 1

What is Barley?

Accepted Answer

Barley is an AI bartender and customer-loyalty companion built for craft breweries. It learns each customer's taste as they engage — the onboarding quiz, ratings, and chat — remembers their favorites, and alerts them when something new hits the tap. Brewlytics.ai is the company behind Barley.

Question 2

Who is Barley for?

Accepted Answer

Two audiences. For breweries: an engagement and analytics platform that maps your Square menu's flavor DNA, builds taste profiles as customers engage, and runs automated release alerts plus a loyalty program. For brewery customers: an AI companion that recommends what to drink, tracks their rewards, and pings them when a new release matches their taste.

Question 3

Do I need all three products to use Barley?

Accepted Answer

Most breweries start with the Brewlytics dashboard plus the AI widget — that's the paid SaaS bundle. The Barley customer app is free for your patrons; you don't pay for it, but your customers download it themselves to track ratings and get cross-brewery recommendations. You can run the dashboard without the widget if your website isn't ready, or run the widget without active campaigns. The data layer connects them.

Question 4

What's the difference between the dashboard and the widget?

Accepted Answer

The Brewlytics dashboard is what you use as a brewery owner — it shows you customer segments, beer performance, campaign results, and lets you manage rewards. The Barley AI widget is what your customers see on your website — a chat interface that answers questions and recommends beers from your tap list. The dashboard runs the brewery; the widget is the brewery's customer-facing brain.

Question 5

Is the customer app on iOS and Android?

Accepted Answer

The first version targets both via React Native, so iOS and Android ship together. App Store and Play Store listings go live alongside the first cohort of breweries that opt their customers into the app. Web-based access works in any modern browser today.

Question 6

Can a customer rate a beer at one brewery and see it factored into recommendations at another?

Accepted Answer

Yes — that's the universal customer profile. A customer's taste graph lives with them, not with one brewery, so when they walk into a participating brewery they've never visited, Barley already knows whether they're a Hazy IPA person or a stout person. The brewery only sees the recommendation outcome and the customer's interaction at that brewery; cross-brewery history stays private to the customer.

Question 7

What runs the chat — is it ChatGPT?

Accepted Answer

Two AI systems power Barley. The personal companion in the customer app is tuned to recommend beers from a customer's taste graph. The brewery website widget is a separate model trained on each brewery's own content (tap list, hours, events, food menu, FAQs, brand voice). Both use LLMs, but neither is a thin wrapper around ChatGPT — recommendations are grounded in real menu data and structured taste features, not generated text.

Question 8

What's the pricing model across the three products?

Accepted Answer

The Barley customer app is free for patrons, and breweries start free too — a brewery can join, sync its POS, and get a presence in the app at no cost, with taste data building behind the scenes. Upgrade to Pro ($99/mo + a small per-active-customer fee) to see that data and unlock the dashboard, segmented iMessage + SMS campaigns, and the AI widget. See the pricing page for the full breakdown.

Question 9

Is Barley only for craft beer?

Accepted Answer

Today, yes — breweries are the focus and Square is the live integration. The same engine is being extended to specialty coffee shops next, and longer-term to wineries and broader hospitality. The taste-profile and loyalty mechanics translate directly across these verticals.

Craft Brewery Software: Three Connected Products, One Platform

The Barley App

The Brewlytics Dashboard

The Barley AI Widget

How the three connect

POS purchases feed the Brewery Dashboard

Customer ratings feed the Barley App

Website visitors feed the Widget

Insights flow back to the Dashboard

Built for breweries first.

See the three products on your own brewery.

Frequently asked questions