DigitalPour vs Untappd for Business: Which One Fits Your Taproom?

Most comparisons of DigitalPour and Untappd for Business start with feature checklists. That's the wrong place to start, because the two products aren't really competing for the same job.

DigitalPour is built around your kegs. Untappd is built around drinkers. Once you see that, the choice gets a lot easier.

The one-line version

DigitalPour is a beverage-menu and inventory system. It knows what's on tap, how fast it's moving, and which kegs earn their space on your bar.

Untappd for Business is the operator side of a large consumer beer network. Its real asset is the drinkers already using the consumer app to find beer.

Both will put an accurate tap list on a TV. What differs is the second job each one is doing while it's up there.

What DigitalPour is good at

DigitalPour's own feature set names five things: Big Screen Menus, a Mobile Application, Point-of-Sale Integration, Inventory Management, and Analytics & Reports.

The inventory and analytics pieces are where it's strongest. It tracks keg volume so you know when a keg is about to kick, and its reporting is framed around questions like which kegs make you the most money in the shortest time, average time a beer sits on tap, and profit per tap handle.

If you're draft-heavy and your recurring problem is "I don't know what my taps are actually earning me," that's a direct hit.

Its other quiet advantage is POS breadth. DigitalPour lists 19+ integrations — Square, Clover, Lightspeed, Aloha, Aldelo, Micros 3700, Lavu, Heartland and more. If you're on an older or less common system, that matters more than any feature comparison.

The catch: DigitalPour doesn't publish pricing. The site advertises a low setup fee, an affordable monthly fee, month-to-month terms with no contracts, and discounts for longer commitments or multiple locations. That's a reasonable posture, but it means you can't compare cost without a sales conversation.

What Untappd for Business is good at

Untappd's asset isn't the menu software. It's the network — a large base of drinkers who open the consumer app to decide where to go and what to order.

If your problem is "not enough people know we exist," that network is a real answer, and no menu tool replaces it.

Two things to weigh against it. First, pricing has moved: Untappd for Business has gone from around $599 to as much as $1,199 a year over roughly five years — we broke that timeline down in the Untappd price hike post. Second, the discovery surface is theirs, not yours. Your beer lives inside their branding and their ratings, which is exactly the trade you're making.

Where both of them stop

Here's the thing neither product does, and it's the reason a lot of taprooms end up running something alongside them.

Neither one builds a per-customer taste profile.

DigitalPour tells you a hazy IPA moved 40% faster than the pilsner. Untappd tells you the aggregate rating across its network. Neither tells you that the person who just walked in rated your last two hazies five stars, hasn't been in for six weeks, and would probably come back this Thursday if someone told her the new one just went on.

That's a different data model. Keg-level and network-level analytics answer what sold. They don't answer who to tell about the next one.

Where Brewlytics fits — and where it doesn't

We built Brewlytics around that gap. Barley maps your menu's flavor DNA, builds a taste profile per customer as they rate beers and claim orders, and turns that into targeted alerts instead of blast announcements.

Two honest limitations you should weigh:

We support one POS today: Square. Toast is second on our roadmap and Arryved third. If you're on Lightspeed, Clover, Aloha or anything older, DigitalPour's integration list beats ours outright and will for a while. That's not a knock we can argue away.

We're not a consumer discovery network. Barley is your customers, not everyone's. If your bottleneck is strangers finding you, Untappd's reach is the more direct fix and we'd rather you knew that up front.

How to actually choose

Pick by what you're short of, not by feature count:

• Short on inventory clarity? DigitalPour. Keg-level economics is its home turf, and its POS support is broad.
• Short on new faces? Untappd for Business. You're buying access to the network, and you should price it as a marketing line, not a software line.
• Short on knowing your regulars? That's the taste-profile layer — Brewlytics, if you're on Square.
• Just need an accurate screen? A straightforward menu tool is cheaper than all three. BeerMenus is honestly priced and good at exactly that.

Plenty of taprooms run two of these. A menu system and a customer-intelligence layer aren't mutually exclusive, and pretending otherwise would be a sales pitch rather than an answer.

The question worth asking first

Before you compare anything: what decision are you unable to make right now because you don't have the data?

If it's "which beers should I brew more of" — that's inventory. If it's "how do I get more people through the door" — that's reach. If it's "why do first-timers not come back" — that's customer intelligence, and it's the one most taprooms are missing entirely, because their current stack was never built to answer it.

Answer that first, then pick the tool. It's a much shorter shopping trip.

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Feature and integration details were verified against DigitalPour's public product pages in August 2026; Untappd pricing figures come from our pricing timeline. Vendors change both — confirm current terms directly before you sign anything.