Goal

Understand Customers

Know who's drinking what, when, and why — without a guesswork survey.

8 articles

On a packed release night, a bartender's tattooed arm slides a tulip of golden pilsner across the bar to one regular in a knit beanie and canvas jacket, while the crowd behind him blurs into warm light.

Understand CustomersCustomer Taste ProfilesThought Leadership

The Future of Brewery Customer Engagement Is Personalized

Craft beer marketing is moving from blasts and segments to one guest at a time. What identity-aware personalization looks like, and where it turns creepy.

7 min readOperatorOutcome: Explain what identity-aware personalization means for your taproom and run your next beer release to the guests who actually drink that style

Two regulars at a window table in a taproom at sunset, a woman gesturing mid-sentence as she describes the hazy beer standing between them while the man listens.

Understand CustomersCustomer Taste ProfilesGuide

How Sensory Feedback Can Improve Brewery Recommendations

Five stars tells you a guest liked the beer, not why. Here's how to collect sensory feedback one tap at a time and recommend the next pour accurately.

7 min readOperatorOutcome: Replace star ratings with structured sensory feedback you can actually recommend from

A guest at a candlelit taproom table holds a phone showing just a thumbs-up and a thumbs-down button, next to a half-finished glass of amber beer on a coaster, with the evening crowd blurred behind.

Understand CustomersRatings & FeedbackGuide

How to Collect Better Beer Feedback from Customers

Taproom surveys go unanswered. How breweries get beer feedback worth acting on: read the POS signals, ask one question about one beer, and close the loop.

7 min readOperatorOutcome: Replace the survey nobody answers with two feedback streams — POS signals and one well-timed question — that tell you what guests actually think of each beer

Barley points at a laptop on the bar showing the Brewlytics Customers page, beside a pile of paper punch cards: active customers, repeat rate, new guests, at-risk customers and the top customer segments.

Understand CustomersBrewery AnalyticsComparison

Best Brewery CRM Software (2026)

Nine brewery CRM tools compared for 2026 — Untappd, Bloom, AnyRoad, CraftPeak, Arryved, HubSpot, Sequenzy and Brewlytics — with verified pricing and the gaps.

7 min readOperatorOutcome: Pick the brewery CRM that fits how your taproom actually collects customer data — and know what each one can't do

Split comparison — a DigitalPour keg-inventory dashboard beside a taproom crowd using the Untappd app to check in a hazy IPA.

Improve CampaignsDigital Menus & DisplaysComparison

DigitalPour vs Untappd for Business (2026): Which Fits Your Taproom?

Side-by-side 2026 comparison: DigitalPour is built around your kegs, Untappd around drinkers. Features, pricing, and which to pick for your taproom.

7 min readOperatorOutcome: Decide whether you need keg intelligence, a consumer network, or customer intelligence — and stop paying for the wrong one

A brewery owner standing alone in a quiet taproom looking at empty seats, while a thought bubble shows a first-time visitor walking out the door with a smile but no reason to return.

Increase Repeat VisitsRewards & RetentionGuide

Nobody Comes Back to My Brewery — Here's Why (And the One Fix That Works)

Most first-time taproom visitors liked your beer fine. They just forgot about you. Why brewery customers only come once — and the one fix that works.

7 min readBeginnerOutcome: Understand why most taproom visitors never return and implement one foundational fix to start building repeat customers

A busy, sunlit taproom: a tattooed bartender chatting with smiling regulars along a full bar of brass tap handles, a chalkboard tap list overhead and a packed room behind — a brewery's community and marketing coming together in one space.

Improve CampaignsCampaign AutomationGuide

Brewery Marketing: The Complete 2026 Guide

A plain-English guide to marketing a brewery in 2026 — the channels that actually work, a simple plan you can run, and taste-targeted messaging.

7 min readOperatorOutcome: Know the brewery marketing channels that work in 2026, how to build a simple plan around them, and where personalization changes the game

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora's Music Genome split every song into ~450 attributes and built a recommendation engine on it. Craft beer has the same raw material — and barely uses it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations