Goal

Understand Customers

Know who's drinking what, when, and why — without a guesswork survey.

1 article

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora decomposed every song into ~450 measurable attributes and built a recommendation engine on top. Craft beer has the same raw material — and almost nobody is using it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations