Goal

Use AI in the Brewery

Use AI where it pays off — recommendations, segmentation, fresh-beer alerts — not where it doesn't.

4 articles

A hand holds up a phone with a Release Radar text from Barley, new on tap at Pine & Barrel Brewing: Cloudburst Hazy IPA, 6.8% ABV, 45 IBU, while a bartender smiles in the taproom behind it.

Improve CampaignsCampaign AutomationPlaybook

Automated Marketing for Breweries: What to Automate (and What Not To)

Automation is leverage — until it makes your brewery sound like a robot. The automations worth running, which to keep human, and how to sequence them.

6 min readOperatorOutcome: Know which brewery marketing automations to run, which to keep human, and how to roll them out one at a time

A guest at a taproom bar reads Barley Reads on his phone, with the Brewlytics Beer Intelligence dashboard open on the laptop beside a tulip of hazy IPA: ratings collected, recommendation accuracy, the freshness watchlist and the top rated beers.

Use AI in the BreweryAI Brewery LoyaltyGuide

AI Marketing for Breweries: The Complete Marketing Stack

Brewery marketing is moving from mass blasts to AI that knows what each customer drinks. What AI marketing for breweries means — and the stack behind it.

9 min readOperatorOutcome: Understand what AI marketing for breweries is, the five layers of a complete brewery marketing stack, and where generic tools fall short

Barley the AI bartender mascot at the bar between two TV menu displays — a plain template menu on one side and a vibrant, fully-branded menu on the other.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

Brewlytics vs Untappd for Business: An Honest Comparison for Breweries

Untappd brings a consumer network and bundled menus. Brewlytics is a brewery platform with a free tier, POS-grounded loyalty, and its own customer app.

9 min readOperatorOutcome: Decide whether Untappd, Brewlytics, or both belong in your taproom — with real pricing and an honest read on where each one wins

Barley stands at the bar beside an upright tablet showing the Brewlytics Barley Chat page: conversations, resolution rate, recommendations served and the knowledge sources Barley answers from.

Use AI in the BreweryAI Brewery LoyaltyGuide

How an AI Bartender Can Help Breweries Sell More Beer

An AI bartender isn't a bolted-on chatbot — it's a recommendation surface that knows your tap list and the customer, turning 'what should I try?' into an order.

7 min readOperatorOutcome: Decide whether an AI bartender belongs in your brewery — and what it would change about how customers find the next beer to try