Role
Taproom Manager
Day-to-day operations, staff, regulars, and the door.
3 articles
Improve CampaignsCampaign AutomationGuide
Why Brewery Email Blasts Don't Work Like They Used To
Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints anymore. Here's what's replacing broadcast brewery marketing.
8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach
Use AI in the BreweryAI Brewery LoyaltyGuide
How an AI Bartender Can Help Breweries Sell More Beer
An AI bartender isn't a chatbot bolted onto a brewery site — it's a recommendation surface that knows your tap list, knows the customer, and turns 'what should I try?' into the next order.
7 min readOperatorOutcome: Decide whether an AI bartender belongs in your brewery — and what it would change about how customers find the next beer to try
Improve LoyaltyRewards & RetentionGuide
Why Traditional Brewery Loyalty Programs Don't Create True Regulars
Punch cards, points-per-dollar, and mug clubs reward visits that would have happened anyway. Real brewery loyalty comes from memory, pull, and identity — here's what that looks like.
6 min readOperatorOutcome: Diagnose why your current loyalty program isn't producing regulars — and what to replace it with