Goal

Improve Campaigns

Ship iMessage + SMS campaigns that get opened, not deleted.

1 article

Barley the AI bartender behind a taproom bar — on the left, generic emails fly into a trash bin labeled IGNORED; on the right, a customer holds a phone showing a Brewlytics 'Fresh drop alert — Citra Sunrise IPA is now available' SMS. Broadcast vs. targeted, in one frame.

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Why Brewery Email Blasts Don't Work Like They Used To

Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints anymore. Here's what's replacing broadcast brewery marketing.

8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach