Role

Head Brewer

Where data, freshness, and recipe decisions intersect.

5 articles

A cellar worker's hands writing a date onto a blank paper collar tag on a condensation-covered keg inside a brewery walk-in, with stacked kegs behind and warm light spilling through the open cooler door.

Promote Fresh BeerBeer FreshnessThought Leadership

Why Fresh Beer Alerts Could Be the Next Big Brewery Marketing Tool

Subscriber count is a vanity metric. A fresh beer alert ties a specific guest to a specific keg on a specific week — that ratio is what breweries should track.

7 min readOperatorOutcome: Treat freshness as a marketing trigger and start measuring alert-to-visit rate instead of subscriber count

A guest at a candlelit taproom table holds a phone showing just a thumbs-up and a thumbs-down button, next to a half-finished glass of amber beer on a coaster, with the evening crowd blurred behind.

Understand CustomersRatings & FeedbackGuide

How to Collect Better Beer Feedback from Customers

Taproom surveys go unanswered. How breweries get beer feedback worth acting on: read the POS signals, ask one question about one beer, and close the loop.

7 min readOperatorOutcome: Replace the survey nobody answers with two feedback streams — POS signals and one well-timed question — that tell you what guests actually think of each beer

A Raspberry Pi board in a clear case on the dark wood of a brewery back bar at night, a ribbon cable trailing off it and a coiled HDMI cable and brass keg wrench beside it, with a glowing tap-list screen far out of focus behind.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

RaspberryPints vs Brewlytics: From Pi Project to Taproom Platform

RaspberryPints is two things — an open-source Raspberry Pi taplist and a cloud menu product. An honest look at where each fits, and where neither one reaches.

8 min readOperatorOutcome: Decide whether a DIY taplist, a cloud menu product, or a customer platform fits your taproom — and know what each one costs you in maintenance

A customer's hand picking up a four-pack at a bottle shop, the can showing a clear 'PACKAGED ON MAY 20 2026' sticker, beside a chalkboard reading 'Fresh Beer. Transparent Dates. Better Choice.'

Promote Fresh BeerBeer FreshnessGuide

No Date, No Buy: Why Freshness Transparency Matters in Craft Beer

A legible package date is the cheapest trust signal a brewery can print. Here's why freshness transparency wins repeat customers — and how to use it well.

8 min readOperatorOutcome: Decide how to date and message your beer so freshness becomes a reason to buy, not a liability

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora's Music Genome split every song into ~450 attributes and built a recommendation engine on it. Craft beer has the same raw material — and barely uses it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations