Role

Head Brewer

Where data, freshness, and recipe decisions intersect.

2 articles

A customer's hand picking up a four-pack at a bottle shop, the can showing a clear 'PACKAGED ON MAY 20 2026' sticker, beside a chalkboard reading 'Fresh Beer. Transparent Dates. Better Choice.'

No Date, No Buy: Why Freshness Transparency Matters in Craft Beer

A legible package date is the cheapest trust signal a brewery can print. Here's why freshness transparency wins repeat customers — and how to make the date work for you, not against you.

8 min readOperatorOutcome: Decide how to date and message your beer so freshness becomes a reason to buy, not a liability

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora decomposed every song into ~450 measurable attributes and built a recommendation engine on top. Craft beer has the same raw material — and almost nobody is using it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations