Role
Head Brewer
Where data, freshness, and recipe decisions intersect.
2 articles
Promote Fresh BeerBeer FreshnessGuide
No Date, No Buy: Why Freshness Transparency Matters in Craft Beer
A legible package date is the cheapest trust signal a brewery can print. Here's why freshness transparency wins repeat customers — and how to use it well.
8 min readOperatorOutcome: Decide how to date and message your beer so freshness becomes a reason to buy, not a liability
Understand CustomersCustomer Taste ProfilesThought Leadership
What the Music Genome Project Can Teach Craft Breweries
Pandora's Music Genome split every song into ~450 attributes and built a recommendation engine on it. Craft beer has the same raw material — and barely uses it.
7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations