Role

Marketing Manager

Campaigns, content, and channels — written for in-house brewery marketers.

24 articles

On a packed release night, a bartender's tattooed arm slides a tulip of golden pilsner across the bar to one regular in a knit beanie and canvas jacket, while the crowd behind him blurs into warm light.

Understand CustomersCustomer Taste ProfilesThought Leadership

The Future of Brewery Customer Engagement Is Personalized

Craft beer marketing is moving from blasts and segments to one guest at a time. What identity-aware personalization looks like, and where it turns creepy.

7 min readOperatorOutcome: Explain what identity-aware personalization means for your taproom and run your next beer release to the guests who actually drink that style

Two regulars at a window table in a taproom at sunset, a woman gesturing mid-sentence as she describes the hazy beer standing between them while the man listens.

Understand CustomersCustomer Taste ProfilesGuide

How Sensory Feedback Can Improve Brewery Recommendations

Five stars tells you a guest liked the beer, not why. Here's how to collect sensory feedback one tap at a time and recommend the next pour accurately.

7 min readOperatorOutcome: Replace star ratings with structured sensory feedback you can actually recommend from

A taproom manager pins the last of ten white cards, each marked with a small icon of a keg, can, clock, glass, or star, to a corkboard in a brewery back hallway, with stacked kegs through the doorway and an iced coffee on the shelf beside her.

Improve CampaignsCampaign AutomationPlaybook

Brewery Marketing Automation Ideas for Taprooms

Ten taproom marketing automations you can set up once: five fired by events like a fresh tapping or a package date, five aimed at lapsed, new, and top guests.

7 min readOperatorOutcome: Pick three automation recipes that fit your taproom, set their triggers and stop rules, and switch on the first one this week

A manager's hands sorting a long curl of printed receipt tape into five piles, each weighted with a different bottle cap, on a worn wooden desk under a brass lamp in a brewery back office after close.

Use POS DataPOS IntegrationsPlaybook

How to Turn Brewery POS Sales Data into Marketing Campaigns

Your POS already knows who lapsed, who bought the last hazy, and who only buys cans to go. Five brewery marketing campaigns you can run from sales data alone.

7 min readOperatorOutcome: Build five campaign audiences from your POS transaction history and run the first one this week

A cellar worker's hands writing a date onto a blank paper collar tag on a condensation-covered keg inside a brewery walk-in, with stacked kegs behind and warm light spilling through the open cooler door.

Promote Fresh BeerBeer FreshnessThought Leadership

Why Fresh Beer Alerts Could Be the Next Big Brewery Marketing Tool

Subscriber count is a vanity metric. A fresh beer alert ties a specific guest to a specific keg on a specific week — that ratio is what breweries should track.

7 min readOperatorOutcome: Treat freshness as a marketing trigger and start measuring alert-to-visit rate instead of subscriber count

A brewery owner sits alone at the end of a long copper bar in an empty morning taproom, laptop open beside a fishbowl of handwritten guest business cards.

Choose Brewery SoftwareCampaign AutomationComparison

The Best Email Marketing Platforms for Breweries (2026)

Six email platforms compared for breweries in 2026 — Mailchimp, Klaviyo, Constant Contact, Untappd, BeerMenus and where Brewlytics fits. With verified pricing.

9 min readOperatorOutcome: Pick the right email platform for your taproom, and know which job it can't do no matter which one you pick

A brewery worker in a hooded sweatshirt stands among stacked cases of freshly canned beer inside the walk-in cooler, phone in hand, with warm light spilling in from the cellar behind her.

Improve CampaignsCampaign AutomationPlaybook

Brewery SMS & Text-Message Marketing: A Playbook

SMS is the only brewery channel read in minutes instead of days. Here's the consent floor, the five plays that actually work, and how to segment texts by taste.

7 min readOperatorOutcome: Launch a compliant brewery SMS program and run the five plays that actually move Thursday-night traffic

Barley holds up a phone at the bar showing the Release Radar welcome text a guest gets after signing up, next to the card terminal.

Choose Brewery SoftwareRewards & RetentionComparison

Brewlytics vs TapWyse: Branded App or POS-Grounded Loyalty?

TapWyse builds your taproom its own branded app with loyalty and push. Brewlytics reads your POS. A head-to-head on where each one earns its keep.

7 min readOperatorOutcome: Decide whether your brewery is buying a branded app channel or a purchase-grounded customer layer — and stop assuming one does the other's job

Barley points at a laptop on the bar showing the Brewlytics Customers page, beside a pile of paper punch cards: active customers, repeat rate, new guests, at-risk customers and the top customer segments.

Understand CustomersBrewery AnalyticsComparison

Best Brewery CRM Software (2026)

Nine brewery CRM tools compared for 2026 — Untappd, Bloom, AnyRoad, CraftPeak, Arryved, HubSpot, Sequenzy and Brewlytics — with verified pricing and the gaps.

7 min readOperatorOutcome: Pick the brewery CRM that fits how your taproom actually collects customer data — and know what each one can't do

Split comparison — a DigitalPour keg-inventory dashboard beside a taproom crowd using the Untappd app to check in a hazy IPA.

Improve CampaignsDigital Menus & DisplaysComparison

DigitalPour vs Untappd for Business (2026): Which Fits Your Taproom?

Side-by-side 2026 comparison: DigitalPour is built around your kegs, Untappd around drinkers. Features, pricing, and which to pick for your taproom.

7 min readOperatorOutcome: Decide whether you need keg intelligence, a consumer network, or customer intelligence — and stop paying for the wrong one

A lively brewery taproom event: customers gathered around tables for trivia night, a host with a microphone, string lights overhead, pint glasses raised, a food truck visible through the open garage door, and a QR code sign on the bar inviting check-ins.

Increase Repeat VisitsTaproom ExperiencePlaybook

25 Brewery Event Ideas That Actually Drive Revenue (Not Just Foot Traffic)

25 brewery event ideas by type — weekly recurring, release, community, education, and data-driven — plus how to promote them and measure what worked.

8 min readBeginnerOutcome: Have 25 actionable event ideas organized by category, know how to promote each one, and understand how to measure whether events are driving revenue and retention — not just foot traffic

Improve CampaignsCampaign AutomationPlaybook

Email Marketing for Breweries: The Complete Playbook

A practical playbook for brewery email marketing — how to build your list, what to send, when to segment, and the metrics that actually matter.

10 min readOperatorOutcome: Know how to build a brewery email list from scratch, what emails actually drive visits, when to segment vs. blast, and how to measure what's working

The Brewlytics Floor page on a laptop: who is checked in at the taproom right now, each guest's usual order, and how long they have been there.

Increase Repeat VisitsCampaign AutomationPlaybook

Your Taproom Is Slow — 7 Things You Can Do This Week

Slow days happen to every brewery. Don't panic — and don't just wait it out. Seven tactical moves you can make this week to get people through the door.

6 min readBeginnerOutcome: Walk away with seven actionable moves to fill a slow taproom day — and understand the pattern that prevents slow days from recurring

A hand holds up a phone with a Release Radar text from Barley, new on tap at Pine & Barrel Brewing: Cloudburst Hazy IPA, 6.8% ABV, 45 IBU, while a bartender smiles in the taproom behind it.

Improve CampaignsCampaign AutomationPlaybook

Automated Marketing for Breweries: What to Automate (and What Not To)

Automation is leverage — until it makes your brewery sound like a robot. The automations worth running, which to keep human, and how to sequence them.

6 min readOperatorOutcome: Know which brewery marketing automations to run, which to keep human, and how to roll them out one at a time

A busy, sunlit taproom: a tattooed bartender chatting with smiling regulars along a full bar of brass tap handles, a chalkboard tap list overhead and a packed room behind — a brewery's community and marketing coming together in one space.

Improve CampaignsCampaign AutomationGuide

Brewery Marketing: The Complete 2026 Guide

A plain-English guide to marketing a brewery in 2026 — the channels that actually work, a simple plan you can run, and taste-targeted messaging.

7 min readOperatorOutcome: Know the brewery marketing channels that work in 2026, how to build a simple plan around them, and where personalization changes the game

A guest at a taproom bar reads Barley Reads on his phone, with the Brewlytics Beer Intelligence dashboard open on the laptop beside a tulip of hazy IPA: ratings collected, recommendation accuracy, the freshness watchlist and the top rated beers.

Use AI in the BreweryAI Brewery LoyaltyGuide

AI Marketing for Breweries: The Complete Marketing Stack

Brewery marketing is moving from mass blasts to AI that knows what each customer drinks. What AI marketing for breweries means — and the stack behind it.

9 min readOperatorOutcome: Understand what AI marketing for breweries is, the five layers of a complete brewery marketing stack, and where generic tools fall short

Improve LoyaltyRewards & RetentionComparison

Brewlytics vs. Square Loyalty: A Craft Brewery's Honest Comparison

Comparing Brewlytics and Square Loyalty for craft breweries — what each does well, where they differ, and how to choose the right tool for your taproom.

9 min readOperatorOutcome: Understand exactly where Square Loyalty ends and where Brewlytics begins — so you can choose the right tool, or decide you need both.

Barley the AI bartender mascot behind a taproom bar, comparing a row of tablets each showing a different brewery menu layout — evaluating the alternatives.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

Untappd for Business Alternatives (2026): What Breweries Are Switching To

Untappd for Business pricing nearly doubled since 2021 ($599 → $899+). An honest roundup of what breweries switch to: BeerMenus, Evergreen, DigitalPour.

10 min readOperatorOutcome: Shortlist the right Untappd alternative for your brewery — with an honest read on which tool wins for which kind of operation

The Brewlytics TV Displays page on a laptop: the main bar TV and patio board, each with its menu, and the menu groups they draw from.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

Brewlytics vs BeerMenus: When to Pick a Menu Tool vs a Platform

BeerMenus is a great, honestly-priced menu tool — and if menus are all you need, it's a good deal. Brewlytics is a brewery platform. Here's which one you need.

7 min readOperatorOutcome: Decide whether you need a menu tool or a brewery operating platform — and stop overpaying for either

The Brewlytics campaign approvals page on a laptop: a Release Radar text for a Hazy IPA release and a lapsed-fans win-back, each with its audience count and approve or skip buttons.

Improve CampaignsCampaign AutomationGuide

Why Brewery Email Blasts Don't Work Like They Used To

Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints. Here's what's replacing broadcast blasts.

8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach

Barley stands at the bar beside an upright tablet showing the Brewlytics Barley Chat page: conversations, resolution rate, recommendations served and the knowledge sources Barley answers from.

Use AI in the BreweryAI Brewery LoyaltyGuide

How an AI Bartender Can Help Breweries Sell More Beer

An AI bartender isn't a bolted-on chatbot — it's a recommendation surface that knows your tap list and the customer, turning 'what should I try?' into an order.

7 min readOperatorOutcome: Decide whether an AI bartender belongs in your brewery — and what it would change about how customers find the next beer to try

A customer's hand picking up a four-pack at a bottle shop, the can showing a clear 'PACKAGED ON MAY 20 2026' sticker, beside a chalkboard reading 'Fresh Beer. Transparent Dates. Better Choice.'

Promote Fresh BeerBeer FreshnessGuide

No Date, No Buy: Why Freshness Transparency Matters in Craft Beer

A legible package date is the cheapest trust signal a brewery can print. Here's why freshness transparency wins repeat customers — and how to use it well.

8 min readOperatorOutcome: Decide how to date and message your beer so freshness becomes a reason to buy, not a liability

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora's Music Genome split every song into ~450 attributes and built a recommendation engine on it. Craft beer has the same raw material — and barely uses it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations

Barley the AI bartender mascot at a brewery bar, flanked by a faded paper punch card on one side and a customer reading a Brewlytics Fresh Beer Alert on their phone.

Improve LoyaltyRewards & RetentionGuide

Why Traditional Brewery Loyalty Programs Don't Create True Regulars

Punch cards, points, and mug clubs reward visits that would have happened anyway. Real brewery loyalty comes from memory, pull, and identity. Here's how.

6 min readOperatorOutcome: Diagnose why your current loyalty program isn't producing regulars — and what to replace it with