Role

Marketing Manager

Campaigns, content, and channels — written for in-house brewery marketers.

15 articles

Improve CampaignsDigital Menus & DisplaysComparison

DigitalPour vs Untappd for Business: Which One Fits Your Taproom?

DigitalPour is built around your kegs. Untappd is built around drinkers. They solve different problems, and the right answer depends on what you're actually short of.

7 min readOperatorOutcome: Decide whether you need keg intelligence, a consumer network, or customer intelligence — and stop paying for the wrong one

A lively brewery taproom event: customers gathered around tables for trivia night, a host with a microphone, string lights overhead, pint glasses raised, a food truck visible through the open garage door, and a QR code sign on the bar inviting check-ins.

Increase Repeat VisitsTaproom ExperiencePlaybook

25 Brewery Event Ideas That Actually Drive Revenue (Not Just Foot Traffic)

25 brewery event ideas organized by type — weekly recurring, release, community, education, and data-driven — plus how to promote them and measure what actually worked.

8 min readBeginnerOutcome: Have 25 actionable event ideas organized by category, know how to promote each one, and understand how to measure whether events are driving revenue and retention — not just foot traffic

A brewery taproom bar scene: a bartender points at a QR code table tent while a customer scans it with their phone, a laptop nearby showing an email campaign dashboard with open rates and segments, warm lighting and brass tap handles in the background.

Improve CampaignsCampaign AutomationPlaybook

Email Marketing for Breweries: The Complete Playbook

A practical playbook for brewery email marketing — how to build your list, what to send, when to segment, and the metrics that matter. Written for the one-person marketing team.

10 min readOperatorOutcome: Know how to build a brewery email list from scratch, what emails actually drive visits, when to segment vs. blast, and how to measure what's working

A brewery owner standing behind the bar of a quiet taproom on a slow afternoon, checking their phone — a few empty stools in the foreground, warm light from the windows, and a chalkboard tap list in the background.

Increase Repeat VisitsCampaign AutomationPlaybook

Your Taproom Is Slow — 7 Things You Can Do This Week

Slow days happen to every brewery. Don't panic — and don't just wait it out. Here are seven tactical moves you can make this week to get people through the door.

6 min readBeginnerOutcome: Walk away with seven actionable moves to fill a slow taproom day — and understand the pattern that prevents slow days from recurring

A hand holds a phone showing a Barley 'Release Radar' text — a taste-matched 'new on tap' alert ending in Reply STOP to opt out — while a smiling brewery owner in an apron works the bar behind, tap handles glinting in warm light.

Improve CampaignsCampaign AutomationPlaybook

Automated Marketing for Breweries: What to Automate (and What Not To)

Automation is leverage — until it makes your brewery sound like a robot. Here are the marketing automations worth running, the ones to keep human, and how to sequence them.

6 min readOperatorOutcome: Know which brewery marketing automations to run, which to keep human, and how to roll them out one at a time

A busy, sunlit taproom: a tattooed bartender chatting with smiling regulars along a full bar of brass tap handles, a chalkboard tap list overhead and a packed room behind — a brewery's community and marketing coming together in one space.

Improve CampaignsCampaign AutomationGuide

Brewery Marketing: The Complete 2026 Guide

A plain-English guide to marketing a brewery in 2026 — the channels that actually work, a simple plan you can run, and the shift from mass blasts to taste-targeted messaging.

7 min readOperatorOutcome: Know the brewery marketing channels that work in 2026, how to build a simple plan around them, and where personalization changes the game

Over a brewery owner's shoulder at a taproom bar: a laptop showing Barley's Beer Intelligence dashboard — revenue, taste segments, and campaigns — beside a phone displaying a taste-matched 'new on tap' release text, with brass tap handles and a hazy beer in warm light.

Use AI in the BreweryAI Brewery LoyaltyGuide

AI Marketing for Breweries: The Complete Marketing Stack

Brewery marketing is moving from mass blasts to AI that knows what each customer drinks. Here's what AI marketing for breweries means — and the full stack behind it.

9 min readOperatorOutcome: Understand what AI marketing for breweries is, the five layers of a complete brewery marketing stack, and where generic tools fall short

Improve LoyaltyRewards & RetentionComparison

Brewlytics vs. Square Loyalty: A Craft Brewery's Honest Comparison

Comparing Brewlytics and Square Loyalty for craft breweries — what each does well, where they differ, and how to choose the right tool for your taproom.

9 min readOperatorOutcome: Understand exactly where Square Loyalty ends and where Brewlytics begins — so you can choose the right tool, or decide you need both.

Barley the AI bartender mascot behind a taproom bar, comparing a row of tablets each showing a different brewery menu layout — evaluating the alternatives.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

Best Untappd Alternatives for Breweries in 2026

Untappd price hikes have breweries shopping around. An honest roundup of the alternatives — BeerMenus, Evergreen, Brewlytics, DigitalPour — and how to pick.

10 min readOperatorOutcome: Shortlist the right Untappd alternative for your brewery — with an honest read on which tool wins for which kind of operation

Barley the AI bartender mascot holding a simple printed beer menu card in one hand and gesturing toward a glowing full-dashboard hologram on the other — a menu tool vs a platform.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

Brewlytics vs BeerMenus: When to Pick a Menu Tool vs a Platform

BeerMenus is a great, honestly-priced menu tool — and if menus are all you need, it's a good deal. Brewlytics is a brewery platform. Here's which one you need.

7 min readOperatorOutcome: Decide whether you need a menu tool or a brewery operating platform — and stop overpaying for either

Barley the AI bartender behind a taproom bar — on the left, generic emails fly into a trash bin labeled IGNORED; on the right, a customer holds a phone showing a Brewlytics 'Fresh drop alert — Citra Sunrise IPA is now available' SMS. Broadcast vs. targeted, in one frame.

Improve CampaignsCampaign AutomationGuide

Why Brewery Email Blasts Don't Work Like They Used To

Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints. Here's what's replacing broadcast blasts.

8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach

Barley the AI bartender mascot behind a taproom bar with a fresh pour in front of him and a tablet showing an 'AI Recommendations' panel with three suggested beer cards — a literal AI bartender in working position.

Use AI in the BreweryAI Brewery LoyaltyGuide

How an AI Bartender Can Help Breweries Sell More Beer

An AI bartender isn't a bolted-on chatbot — it's a recommendation surface that knows your tap list and the customer, turning 'what should I try?' into an order.

7 min readOperatorOutcome: Decide whether an AI bartender belongs in your brewery — and what it would change about how customers find the next beer to try

A customer's hand picking up a four-pack at a bottle shop, the can showing a clear 'PACKAGED ON MAY 20 2026' sticker, beside a chalkboard reading 'Fresh Beer. Transparent Dates. Better Choice.'

Promote Fresh BeerBeer FreshnessGuide

No Date, No Buy: Why Freshness Transparency Matters in Craft Beer

A legible package date is the cheapest trust signal a brewery can print. Here's why freshness transparency wins repeat customers — and how to use it well.

8 min readOperatorOutcome: Decide how to date and message your beer so freshness becomes a reason to buy, not a liability

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora's Music Genome split every song into ~450 attributes and built a recommendation engine on it. Craft beer has the same raw material — and barely uses it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations

Barley the AI bartender mascot at a brewery bar, flanked by a faded paper punch card on one side and a customer reading a Brewlytics Fresh Beer Alert on their phone.

Improve LoyaltyRewards & RetentionGuide

Why Traditional Brewery Loyalty Programs Don't Create True Regulars

Punch cards, points, and mug clubs reward visits that would have happened anyway. Real brewery loyalty comes from memory, pull, and identity. Here's how.

6 min readOperatorOutcome: Diagnose why your current loyalty program isn't producing regulars — and what to replace it with