Role

Marketing Manager

Campaigns, content, and channels — written for in-house brewery marketers.

7 articles

Barley the AI bartender mascot behind a taproom bar, comparing a row of tablets each showing a different brewery menu layout — evaluating the alternatives.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

Best Untappd Alternatives for Breweries in 2026

Untappd's price hikes and Fire TV reliability complaints have breweries shopping around. An honest roundup of the real alternatives — BeerMenus, Evergreen, Brewlytics, DigitalPour — and how to choose.

10 min readOperatorOutcome: Shortlist the right Untappd alternative for your brewery — with an honest read on which tool wins for which kind of operation

Barley the AI bartender mascot holding a simple printed beer menu card in one hand and gesturing toward a glowing full-dashboard hologram on the other — a menu tool vs a platform.

Choose Brewery SoftwareDigital Menus & DisplaysComparison

Brewlytics vs BeerMenus: When to Pick a Menu Tool vs a Platform

BeerMenus is a great, honestly-priced menu tool — and if menus are all you need, it's a genuinely good deal. Brewlytics is a brewery operating platform. Here's how to tell which one you actually need.

7 min readOperatorOutcome: Decide whether you need a menu tool or a brewery operating platform — and stop overpaying for either

Barley the AI bartender behind a taproom bar — on the left, generic emails fly into a trash bin labeled IGNORED; on the right, a customer holds a phone showing a Brewlytics 'Fresh drop alert — Citra Sunrise IPA is now available' SMS. Broadcast vs. targeted, in one frame.

Improve CampaignsCampaign AutomationGuide

Why Brewery Email Blasts Don't Work Like They Used To

Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints anymore. Here's what's replacing broadcast brewery marketing.

8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach

Barley the AI bartender mascot behind a taproom bar with a fresh pour in front of him and a tablet showing an 'AI Recommendations' panel with three suggested beer cards — a literal AI bartender in working position.

Use AI in the BreweryAI Brewery LoyaltyGuide

How an AI Bartender Can Help Breweries Sell More Beer

An AI bartender isn't a chatbot bolted onto a brewery site — it's a recommendation surface that knows your tap list, knows the customer, and turns 'what should I try?' into the next order.

7 min readOperatorOutcome: Decide whether an AI bartender belongs in your brewery — and what it would change about how customers find the next beer to try

A customer's hand picking up a four-pack at a bottle shop, the can showing a clear 'PACKAGED ON MAY 20 2026' sticker, beside a chalkboard reading 'Fresh Beer. Transparent Dates. Better Choice.'

Promote Fresh BeerBeer FreshnessGuide

No Date, No Buy: Why Freshness Transparency Matters in Craft Beer

A legible package date is the cheapest trust signal a brewery can print. Here's why freshness transparency wins repeat customers — and how to make the date work for you, not against you.

8 min readOperatorOutcome: Decide how to date and message your beer so freshness becomes a reason to buy, not a liability

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora decomposed every song into ~450 measurable attributes and built a recommendation engine on top. Craft beer has the same raw material — and almost nobody is using it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations

Barley the AI bartender mascot at a brewery bar, flanked by a faded paper punch card on one side and a customer reading a Brewlytics Fresh Beer Alert on their phone.

Improve LoyaltyRewards & RetentionGuide

Why Traditional Brewery Loyalty Programs Don't Create True Regulars

Punch cards, points-per-dollar, and mug clubs reward visits that would have happened anyway. Real brewery loyalty comes from memory, pull, and identity — here's what that looks like.

6 min readOperatorOutcome: Diagnose why your current loyalty program isn't producing regulars — and what to replace it with