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Brewery Analytics

Dashboards, segments, and metrics that actually change a brewery owner's week.

13 articles

A brewery owner sits alone at the end of a long bar in an empty taproom at opening prep, a laptop, a pocket calculator and a fan of printed invoices spread in front of him.
Choose Brewery SoftwareDigital Menus & DisplaysGuide

Untappd for Business Pricing: What It Actually Costs Breweries (2026)

Untappd for Business is $899/yr Essentials or $1,199/yr Premium in 2026. The real total once you add locations, monthly billing, and what it misses.

7 min readOperatorOutcome: Calculate what Untappd for Business will actually cost your brewery next year, including the multipliers that aren't on the pricing page
Barley stands at a taproom bar holding a small stack of guest cards while a large glowing regional map hangs softly out of focus on the wall behind him.
Choose Brewery SoftwareBrewery AnalyticsComparison

Untappd Insights vs Brewlytics: Market Data or Your Own Guests?

Untappd Insights sells category-level market intelligence from the Untappd network. Brewlytics builds per-guest taste and spend profiles from your own POS.

8 min readOperatorOutcome: Tell the difference between market-level beer intelligence and your own guest records — and know which one answers the question you actually have
Barley holds mug number 17 and a phone showing a guest's Barley rewards, 325 points across four breweries with a wallet for each, in front of a wall of numbered club mugs.
Choose Brewery SoftwareRewards & RetentionComparison

Brewlytics vs MugClub.beer: Which One Should Your Brewery Run?

Brewlytics and MugClub.beer both land at $99 a month and solve different problems. A head-to-head on dues billing, POS-grounded data, and which one to run.

7 min readOperatorOutcome: Decide whether your brewery needs a dues biller, a POS-grounded customer layer, or both — and stop paying twice for the same job
Barley points at a laptop on the bar showing the Brewlytics Customers page, beside a pile of paper punch cards: active customers, repeat rate, new guests, at-risk customers and the top customer segments.
Understand CustomersBrewery AnalyticsComparison

Best Brewery CRM Software (2026)

Nine brewery CRM tools compared for 2026 — Untappd, Bloom, AnyRoad, CraftPeak, Arryved, HubSpot, Sequenzy and Brewlytics — with verified pricing and the gaps.

7 min readOperatorOutcome: Pick the brewery CRM that fits how your taproom actually collects customer data — and know what each one can't do
Split comparison — a DigitalPour keg-inventory dashboard beside a taproom crowd using the Untappd app to check in a hazy IPA.
Improve CampaignsDigital Menus & DisplaysComparison

DigitalPour vs Untappd for Business (2026): Which Fits Your Taproom?

Side-by-side 2026 comparison: DigitalPour is built around your kegs, Untappd around drinkers. Features, pricing, and which to pick for your taproom.

7 min readOperatorOutcome: Decide whether you need keg intelligence, a consumer network, or customer intelligence — and stop paying for the wrong one
A busy, sunlit taproom: a tattooed bartender chatting with smiling regulars along a full bar of brass tap handles, a chalkboard tap list overhead and a packed room behind — a brewery's community and marketing coming together in one space.
Improve CampaignsCampaign AutomationGuide

Brewery Marketing: The Complete 2026 Guide

A plain-English guide to marketing a brewery in 2026 — the channels that actually work, a simple plan you can run, and taste-targeted messaging.

7 min readOperatorOutcome: Know the brewery marketing channels that work in 2026, how to build a simple plan around them, and where personalization changes the game
A guest at a taproom bar reads Barley Reads on his phone, with the Brewlytics Beer Intelligence dashboard open on the laptop beside a tulip of hazy IPA: ratings collected, recommendation accuracy, the freshness watchlist and the top rated beers.
Use AI in the BreweryAI Brewery LoyaltyGuide

AI Marketing for Breweries: The Complete Marketing Stack

Brewery marketing is moving from mass blasts to AI that knows what each customer drinks. What AI marketing for breweries means — and the stack behind it.

9 min readOperatorOutcome: Understand what AI marketing for breweries is, the five layers of a complete brewery marketing stack, and where generic tools fall short
A brewery owner sits at a taproom bar studying a laptop with a thoughtful expression, a glass of beer beside them — the quiet moment of weighing a software cost decision.
Choose Brewery SoftwareDigital Menus & DisplaysThought Leadership

The Untappd Price Hike: What It Means for Breweries

Untappd for Business has gone from $599 to as much as $1,199 a year in five years. The full pricing timeline, what's driving it, and what it means.

7 min readOperatorOutcome: Understand the Untappd for Business pricing arc and what to weigh before your next renewal
Three friends laughing over craft beers at a warm, dark taproom bar — the point being that Square handles the transaction while Brewlytics builds the relationship.
Improve LoyaltyRewards & RetentionComparison

Brewlytics vs. Square Loyalty: A Craft Brewery's Honest Comparison

Comparing Brewlytics and Square Loyalty for craft breweries — what each does well, where they differ, and how to choose the right tool for your taproom.

9 min readOperatorOutcome: Understand exactly where Square Loyalty ends and where Brewlytics begins — so you can choose the right tool, or decide you need both.
Barley the AI bartender mascot behind a taproom bar, comparing a row of tablets each showing a different brewery menu layout — evaluating the alternatives.
Choose Brewery SoftwareDigital Menus & DisplaysComparison

Untappd for Business Alternatives (2026): What Breweries Are Switching To

Untappd for Business pricing nearly doubled since 2021 ($599 → $899+). An honest roundup of what breweries switch to: BeerMenus, Evergreen, DigitalPour.

10 min readOperatorOutcome: Shortlist the right Untappd alternative for your brewery — with an honest read on which tool wins for which kind of operation
The Brewlytics TV Displays page on a laptop: the main bar TV and patio board, each with its menu, and the menu groups they draw from.
Choose Brewery SoftwareDigital Menus & DisplaysComparison

Brewlytics vs BeerMenus: When to Pick a Menu Tool vs a Platform

BeerMenus is a great, honestly-priced menu tool — and if menus are all you need, it's a good deal. Brewlytics is a brewery platform. Here's which one you need.

7 min readOperatorOutcome: Decide whether you need a menu tool or a brewery operating platform — and stop overpaying for either
Barley the AI bartender mascot in a focused craft brewery taproom in the foreground, with a sprawling multi-purpose food-service space visible behind a glass wall — brewery focus vs multi-vertical breadth.
Choose Brewery SoftwareDigital Menus & DisplaysComparison

Brewlytics vs Evergreen: Brewery Platform or Multi-Vertical Menu Suite?

Evergreen is a strong multi-vertical menu platform. Brewlytics is built only for breweries. Here's the honest comparison — including where Evergreen wins.

9 min readOperatorOutcome: Decide between a multi-vertical menu suite and a brewery-only operating platform — with an honest read on where Evergreen leads today
A brewery owner studying three boxed-up POS products — Square, Toast, and Arryved — while Barley the AI bartender mascot holds a tray with three voting cards labeled 'Loyalty & Rewards,' 'Customer Data,' and 'Brewery Fit.'
Use POS DataPOS IntegrationsComparison

Square vs. Toast vs. Arryved for Brewery Loyalty and Customer Data

Square, Toast, or Arryved for your brewery? Compare native loyalty depth and how easily your customer data comes back out of each POS.

7 min readOperatorOutcome: Pick between Square, Toast, and Arryved with eyes open — and know what each one can't do on its own