Topic

Customer Taste Profiles

What a taste profile actually is, how it's built, and why it beats demographics.

4 articles

Barley the AI bartender behind a taproom bar — on the left, generic emails fly into a trash bin labeled IGNORED; on the right, a customer holds a phone showing a Brewlytics 'Fresh drop alert — Citra Sunrise IPA is now available' SMS. Broadcast vs. targeted, in one frame.

Improve CampaignsCampaign AutomationGuide

Why Brewery Email Blasts Don't Work Like They Used To

Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints anymore. Here's what's replacing broadcast brewery marketing.

8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach

Barley the AI bartender mascot behind a taproom bar with a fresh pour in front of him and a tablet showing an 'AI Recommendations' panel with three suggested beer cards — a literal AI bartender in working position.

Use AI in the BreweryAI Brewery LoyaltyGuide

How an AI Bartender Can Help Breweries Sell More Beer

An AI bartender isn't a chatbot bolted onto a brewery site — it's a recommendation surface that knows your tap list, knows the customer, and turns 'what should I try?' into the next order.

7 min readOperatorOutcome: Decide whether an AI bartender belongs in your brewery — and what it would change about how customers find the next beer to try

A vinyl record on the left with an audio waveform flowing rightward into a central attribute node, which branches out to small icons (hops, malt, yeast, mouthfeel, freshness) and resolves into a flight of beer pours on the right — the Music Genome Project applied to craft beer.

Understand CustomersCustomer Taste ProfilesThought Leadership

What the Music Genome Project Can Teach Craft Breweries

Pandora decomposed every song into ~450 measurable attributes and built a recommendation engine on top. Craft beer has the same raw material — and almost nobody is using it.

7 min readFounder-LevelOutcome: See why a structured beer taste model — not a star rating — is the foundation for real recommendations

Barley the AI bartender mascot at a brewery bar, flanked by a faded paper punch card on one side and a customer reading a Brewlytics Fresh Beer Alert on their phone.

Improve LoyaltyRewards & RetentionGuide

Why Traditional Brewery Loyalty Programs Don't Create True Regulars

Punch cards, points-per-dollar, and mug clubs reward visits that would have happened anyway. Real brewery loyalty comes from memory, pull, and identity — here's what that looks like.

6 min readOperatorOutcome: Diagnose why your current loyalty program isn't producing regulars — and what to replace it with