Topic

Campaign Automation

iMessage, SMS, email, and push campaigns that run themselves once the data is right.

Start here: Brewery marketing automation

13 articles

A taproom manager pins the last of ten white cards, each marked with a small icon of a keg, can, clock, glass, or star, to a corkboard in a brewery back hallway, with stacked kegs through the doorway and an iced coffee on the shelf beside her.

Improve CampaignsCampaign AutomationPlaybook

Brewery Marketing Automation Ideas for Taprooms

Ten taproom marketing automations you can set up once: five fired by events like a fresh tapping or a package date, five aimed at lapsed, new, and top guests.

7 min readOperatorOutcome: Pick three automation recipes that fit your taproom, set their triggers and stop rules, and switch on the first one this week

A manager's hands sorting a long curl of printed receipt tape into five piles, each weighted with a different bottle cap, on a worn wooden desk under a brass lamp in a brewery back office after close.

Use POS DataPOS IntegrationsPlaybook

How to Turn Brewery POS Sales Data into Marketing Campaigns

Your POS already knows who lapsed, who bought the last hazy, and who only buys cans to go. Five brewery marketing campaigns you can run from sales data alone.

7 min readOperatorOutcome: Build five campaign audiences from your POS transaction history and run the first one this week

A cellar worker's hands writing a date onto a blank paper collar tag on a condensation-covered keg inside a brewery walk-in, with stacked kegs behind and warm light spilling through the open cooler door.

Promote Fresh BeerBeer FreshnessThought Leadership

Why Fresh Beer Alerts Could Be the Next Big Brewery Marketing Tool

Subscriber count is a vanity metric. A fresh beer alert ties a specific guest to a specific keg on a specific week — that ratio is what breweries should track.

7 min readOperatorOutcome: Treat freshness as a marketing trigger and start measuring alert-to-visit rate instead of subscriber count

A brewery owner sits alone at the end of a long copper bar in an empty morning taproom, laptop open beside a fishbowl of handwritten guest business cards.

Choose Brewery SoftwareCampaign AutomationComparison

The Best Email Marketing Platforms for Breweries (2026)

Six email platforms compared for breweries in 2026 — Mailchimp, Klaviyo, Constant Contact, Untappd, BeerMenus and where Brewlytics fits. With verified pricing.

9 min readOperatorOutcome: Pick the right email platform for your taproom, and know which job it can't do no matter which one you pick

A brewery worker in a hooded sweatshirt stands among stacked cases of freshly canned beer inside the walk-in cooler, phone in hand, with warm light spilling in from the cellar behind her.

Improve CampaignsCampaign AutomationPlaybook

Brewery SMS & Text-Message Marketing: A Playbook

SMS is the only brewery channel read in minutes instead of days. Here's the consent floor, the five plays that actually work, and how to segment texts by taste.

7 min readOperatorOutcome: Launch a compliant brewery SMS program and run the five plays that actually move Thursday-night traffic

Barley points at a laptop on the bar showing the Brewlytics Customers page, beside a pile of paper punch cards: active customers, repeat rate, new guests, at-risk customers and the top customer segments.

Understand CustomersBrewery AnalyticsComparison

Best Brewery CRM Software (2026)

Nine brewery CRM tools compared for 2026 — Untappd, Bloom, AnyRoad, CraftPeak, Arryved, HubSpot, Sequenzy and Brewlytics — with verified pricing and the gaps.

7 min readOperatorOutcome: Pick the brewery CRM that fits how your taproom actually collects customer data — and know what each one can't do

A lively brewery taproom event: customers gathered around tables for trivia night, a host with a microphone, string lights overhead, pint glasses raised, a food truck visible through the open garage door, and a QR code sign on the bar inviting check-ins.

Increase Repeat VisitsTaproom ExperiencePlaybook

25 Brewery Event Ideas That Actually Drive Revenue (Not Just Foot Traffic)

25 brewery event ideas by type — weekly recurring, release, community, education, and data-driven — plus how to promote them and measure what worked.

8 min readBeginnerOutcome: Have 25 actionable event ideas organized by category, know how to promote each one, and understand how to measure whether events are driving revenue and retention — not just foot traffic

Improve CampaignsCampaign AutomationPlaybook

Email Marketing for Breweries: The Complete Playbook

A practical playbook for brewery email marketing — how to build your list, what to send, when to segment, and the metrics that actually matter.

10 min readOperatorOutcome: Know how to build a brewery email list from scratch, what emails actually drive visits, when to segment vs. blast, and how to measure what's working

The Brewlytics Floor page on a laptop: who is checked in at the taproom right now, each guest's usual order, and how long they have been there.

Increase Repeat VisitsCampaign AutomationPlaybook

Your Taproom Is Slow — 7 Things You Can Do This Week

Slow days happen to every brewery. Don't panic — and don't just wait it out. Seven tactical moves you can make this week to get people through the door.

6 min readBeginnerOutcome: Walk away with seven actionable moves to fill a slow taproom day — and understand the pattern that prevents slow days from recurring

A hand holds up a phone with a Release Radar text from Barley, new on tap at Pine & Barrel Brewing: Cloudburst Hazy IPA, 6.8% ABV, 45 IBU, while a bartender smiles in the taproom behind it.

Improve CampaignsCampaign AutomationPlaybook

Automated Marketing for Breweries: What to Automate (and What Not To)

Automation is leverage — until it makes your brewery sound like a robot. The automations worth running, which to keep human, and how to sequence them.

6 min readOperatorOutcome: Know which brewery marketing automations to run, which to keep human, and how to roll them out one at a time

A busy, sunlit taproom: a tattooed bartender chatting with smiling regulars along a full bar of brass tap handles, a chalkboard tap list overhead and a packed room behind — a brewery's community and marketing coming together in one space.

Improve CampaignsCampaign AutomationGuide

Brewery Marketing: The Complete 2026 Guide

A plain-English guide to marketing a brewery in 2026 — the channels that actually work, a simple plan you can run, and taste-targeted messaging.

7 min readOperatorOutcome: Know the brewery marketing channels that work in 2026, how to build a simple plan around them, and where personalization changes the game

A guest at a taproom bar reads Barley Reads on his phone, with the Brewlytics Beer Intelligence dashboard open on the laptop beside a tulip of hazy IPA: ratings collected, recommendation accuracy, the freshness watchlist and the top rated beers.

Use AI in the BreweryAI Brewery LoyaltyGuide

AI Marketing for Breweries: The Complete Marketing Stack

Brewery marketing is moving from mass blasts to AI that knows what each customer drinks. What AI marketing for breweries means — and the stack behind it.

9 min readOperatorOutcome: Understand what AI marketing for breweries is, the five layers of a complete brewery marketing stack, and where generic tools fall short

The Brewlytics campaign approvals page on a laptop: a Release Radar text for a Hazy IPA release and a lapsed-fans win-back, each with its audience count and approve or skip buttons.

Improve CampaignsCampaign AutomationGuide

Why Brewery Email Blasts Don't Work Like They Used To

Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints. Here's what's replacing broadcast blasts.

8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach