Topic

Campaign Automation

iMessage, SMS, and push campaigns that run themselves once the data is right.

7 articles

A lively brewery taproom event: customers gathered around tables for trivia night, a host with a microphone, string lights overhead, pint glasses raised, a food truck visible through the open garage door, and a QR code sign on the bar inviting check-ins.

Increase Repeat VisitsTaproom ExperiencePlaybook

25 Brewery Event Ideas That Actually Drive Revenue (Not Just Foot Traffic)

25 brewery event ideas organized by type — weekly recurring, release, community, education, and data-driven — plus how to promote them and measure what actually worked.

8 min readBeginnerOutcome: Have 25 actionable event ideas organized by category, know how to promote each one, and understand how to measure whether events are driving revenue and retention — not just foot traffic

A brewery taproom bar scene: a bartender points at a QR code table tent while a customer scans it with their phone, a laptop nearby showing an email campaign dashboard with open rates and segments, warm lighting and brass tap handles in the background.

Improve CampaignsCampaign AutomationPlaybook

Email Marketing for Breweries: The Complete Playbook

A practical playbook for brewery email marketing — how to build your list, what to send, when to segment, and the metrics that matter. Written for the one-person marketing team.

10 min readOperatorOutcome: Know how to build a brewery email list from scratch, what emails actually drive visits, when to segment vs. blast, and how to measure what's working

A brewery owner standing behind the bar of a quiet taproom on a slow afternoon, checking their phone — a few empty stools in the foreground, warm light from the windows, and a chalkboard tap list in the background.

Increase Repeat VisitsCampaign AutomationPlaybook

Your Taproom Is Slow — 7 Things You Can Do This Week

Slow days happen to every brewery. Don't panic — and don't just wait it out. Here are seven tactical moves you can make this week to get people through the door.

6 min readBeginnerOutcome: Walk away with seven actionable moves to fill a slow taproom day — and understand the pattern that prevents slow days from recurring

A hand holds a phone showing a Barley 'Release Radar' text — a taste-matched 'new on tap' alert ending in Reply STOP to opt out — while a smiling brewery owner in an apron works the bar behind, tap handles glinting in warm light.

Improve CampaignsCampaign AutomationPlaybook

Automated Marketing for Breweries: What to Automate (and What Not To)

Automation is leverage — until it makes your brewery sound like a robot. Here are the marketing automations worth running, the ones to keep human, and how to sequence them.

6 min readOperatorOutcome: Know which brewery marketing automations to run, which to keep human, and how to roll them out one at a time

A busy, sunlit taproom: a tattooed bartender chatting with smiling regulars along a full bar of brass tap handles, a chalkboard tap list overhead and a packed room behind — a brewery's community and marketing coming together in one space.

Improve CampaignsCampaign AutomationGuide

Brewery Marketing: The Complete 2026 Guide

A plain-English guide to marketing a brewery in 2026 — the channels that actually work, a simple plan you can run, and the shift from mass blasts to taste-targeted messaging.

7 min readOperatorOutcome: Know the brewery marketing channels that work in 2026, how to build a simple plan around them, and where personalization changes the game

Over a brewery owner's shoulder at a taproom bar: a laptop showing Barley's Beer Intelligence dashboard — revenue, taste segments, and campaigns — beside a phone displaying a taste-matched 'new on tap' release text, with brass tap handles and a hazy beer in warm light.

Use AI in the BreweryAI Brewery LoyaltyGuide

AI Marketing for Breweries: The Complete Marketing Stack

Brewery marketing is moving from mass blasts to AI that knows what each customer drinks. Here's what AI marketing for breweries means — and the full stack behind it.

9 min readOperatorOutcome: Understand what AI marketing for breweries is, the five layers of a complete brewery marketing stack, and where generic tools fall short

Barley the AI bartender behind a taproom bar — on the left, generic emails fly into a trash bin labeled IGNORED; on the right, a customer holds a phone showing a Brewlytics 'Fresh drop alert — Citra Sunrise IPA is now available' SMS. Broadcast vs. targeted, in one frame.

Improve CampaignsCampaign AutomationGuide

Why Brewery Email Blasts Don't Work Like They Used To

Email open rates collapsed, Instagram reach is a rounding error, and the Tuesday newsletter doesn't move pints. Here's what's replacing broadcast blasts.

8 min readOperatorOutcome: Decide what's worth keeping in your email + Instagram playbook and what to replace with taste-segmented outreach